Ankit Vohra

<p>Manage end-to-end email and marketing automation delivery for a major telecom client, translating approved campaign requirements into audience, content, journey, QA, scheduling, and deployment workflows.</p><p> Support 30+ campaigns monthly and improved SLA by 25% through standardized intake, reusable QA checklists, documented workflows, cross-training, and first-time-right execution.</p><p> Configure and maintain Eloqua campaigns, Program Canvas workflows, segmentation, forms, landing pages, and personalization while coordinating marketing, creative, analytics, technology, and operations stakeholders.</p><p> Apply pre-send governance across audience logic, suppression rules, links, tracking, content accuracy, approvals, and deployment readiness; maintain documentation, naming standards, repositories, and audit-friendly records.</p><p> Monitor deliverability and audience hygiene through bounce, unsubscribe, inactive-audience, exclusion, and domain-level controls, surfacing risks and remediation actions before and after deployment.</p><p> Support performance optimization and AI-assisted documentation/content workflows with human review, while using campaign insights to improve targeting, timing, consistency, and reusable operating practices.</p>

<p>Supported BT Global Campaign Hub operations, partnering with regional marketers on global B2B email campaigns, lifecycle communications, campaign planning, execution, and optimization.</p><p> Built automated Eloqua lifecycle and nurture journeys using behavioral data, audience segmentation, personalized content, lead scoring, data normalization, and Program Canvas workflows.</p><p> Translated campaign objectives into audience segments, email assets, journey logic, scheduling, QA, and executable automation programs while maintaining consistent campaign documentation.</p><p> Supported Eloqua-Salesforce integration, audience and lead data flows, campaign reporting, database quality, and reliable marketing-to-sales handoffs.</p><p> Monitored campaign performance and engagement signals to recommend improvements to targeting, content, journey logic, and repeatable campaign practices.</p>

<p>Led a 25-member global marketing automation team supporting APAC, EMEA, and the Americas, delivering about 400 monthly requests and 15 daily campaigns with 98% accuracy.</p><p> Oversaw high-volume Eloqua campaign operations across audience segmentation, responsive emails, forms, landing pages, automated workflows, approvals, scheduling, QA, and stakeholder communication.</p><p> Established reusable templates, playbooks, QA checklists, naming conventions, repositories, and governance controls to improve content consistency, version discipline, and scalable campaign delivery.</p><p> Managed campaign priorities, resources, SLAs, quality controls, escalations, and global stakeholder expectations while maintaining structured approval and deployment-readiness processes.</p><p> Translated email engagement and campaign-performance data into recommendations on audience targeting, content, timing, and journey effectiveness for non-technical stakeholders.</p><p> Delivered 7% annual efficiency improvement through workflow standardization, automation, reusable assets, cross-skilling, capacity planning, and continuous process improvement.</p><p> Led APAC onboarding, knowledge transfer, training, and operating-guide development to improve adoption of standardized tools, templates, QA practices, and delivery processes.</p>

<p>Supported BT Global Campaign Hub operations, partnering with regional marketers on global B2B email campaigns, lifecycle communications, campaign planning, execution, and optimization.</p><p> Built automated Eloqua lifecycle and nurture journeys using behavioral data, audience segmentation, personalized content, lead scoring, data normalization, and Program Canvas workflows.</p><p> Translated campaign objectives into audience segments, email assets, journey logic, scheduling, QA, and executable automation programs while maintaining consistent campaign documentation.</p><p> Supported Eloqua-Salesforce integration, audience and lead data flows, campaign reporting, database quality, and reliable marketing-to-sales handoffs.</p><p> Monitored campaign performance and engagement signals to recommend improvements to targeting, content, journey logic, and repeatable campaign practices.</p>

<p>Planned, executed, and analyzed multi-channel customer communication programs across digital channels.</p><p> Managed campaign timelines, vendors, budgets, IT readiness, response tracking, ROI reporting, and MIS dashboards.</p><p> Coordinated data sources and supported digital analytics, SEO, content, social, and campaign reporting activities.</p>

<p>Led end-to-end campaign operations for Microsoft Global Marketing Operations, including data extraction, database marketing, email campaigns, response management, and reporting.</p><p> Managed SLA, service quality, resource planning, stakeholder consultation, and campaign optimization.</p><p> Generated pre- and post-campaign reports, extracted customer data using SQL, and supported database integrity and UAT.</p>