I am a reliable, confident and sociable analytics specialist, with over 19 years’ experience in data, predictive modelling & advanced analytics. With a keen eye for detail, I can deliver projects quickly and efficiently,…
I am a reliable, confident and sociable analytics specialist, with over 19 years’ experience in data, predictive modelling & advanced analytics. With a keen eye for detail, I can deliver projects quickly and efficiently, whilst maintaining the highest of standards. I am able to work independently, without instruction and believe I can add a variety of expertise in an array of sectors, including: Telco, Retail, Retail Banking, Insurance and Consultancy
Freelance data analyst
<p>Developed 58 category models for active & lapsed customers that generated significant incremental revenue per email sent measured across a controlled campaign assessment.<br>
The models were deployed into BAU following the successful campaign tests.<br>
Introduced a new brands segmentation of customers for womenswear, menswear & beauty to support the personalisation of email sends and increase engagement.<br>
Supported John Lewis Financial Services with the development of 5 insurance acquisition models to generate incremental response of outbound FS acquisition models.</p>
<p>Responsible for 4 FTE and the development of all behavioural models across T-Mobile and Orange.<br>
Developed and delivered the migration scorecards to support the launch of the new EE product allowing customers to migrate smoothly from legacy T Mobile and Orange products across to EE.<br>
Developed a new stakeholder relationship with marketing to integrate for the first time credit risk models into the decisioning of new products to customers – this directly resulted in a reduction in forced churn.<br>
Responsible for implementing social network influence scores for the use in marketing campaigns.<br>
Responsible for the communication of the new customer segmentation across the wider marketing teams to start planning workshops for the use of the segments in campaign targeting selections.</p>
<p>Developed a behavioural credit limit management model for the International Italian portfolio.<br>
Developed credit and marketing response models for the Partnership portfolio Littlewoods and Solution Finance.<br>
Reviewed the current response and risk models for the Partnerships portfolio.<br>
Presented the review to the model efficiency review committee with recommendation for redevelopment being passed.<br>
Developed new Littlewoods/Solution Finance response and risk models for Barclaycard Partnerships.<br>
Re-developed the direct mail campaign selection strategies using models reducing the volume of mailed accounts and increasing the response rates.</p>
<p>Developed the New to Brand application scorecard for Unsecured Personal Loan customers.<br>
Conducted a policy rule review to identify redundant rules to reduce underwriting referral rates.<br>
Carried out a strategy analysis of cut-offs for maintaining accept/bad rates.<br>
Tested and implemented new scorecard characteristics for the model deployment.<br>
Carried out performance monitoring of all Bank Account Application, Collections and Fraud Monitoring scorecards.</p>
<p>Developed a clustering model and basket analysis for the Buying and Merchandising function.<br>
Built a departmental association model using account card transactional data.<br>
Delivered store and department account card customer profiles using MOSAIC and ACORN data.<br>
Developed basket analysis for accessories and menswear departments which improved store ranging decisions.</p>
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