Alaa Alboush

Alaa Alboush

Data Insights Lead & Businessintelligence Consultant
Sweden
English, Arabic, Swedish
Contract Hybrid

About Me

Data Insights Lead with over 15 years of experience in business intelligence, analytics, CRM, and finance acrossinternational organizations including NCC, Save the Children, H&M Group, Acne Studios, SKF, UNRWA, and one o…

Experience

Data Analyst & Empowerment Lead - Enterprise Business Analytics

NCC Sweden · Stockholm
Jan 2026 - Present · 9 months

<p>Built a shared organizational semantic model in Power BI across multiple data domains, usingDatabricks as the data warehouse to enable scalable and consistent analytics.</p><p> Created a Power BI learning path to upskill users across the company, accelerate self-service BIadoption, and strengthen analytics capabilities by sharing Microsoft Fabric and Power BI updates,tips, and best practices.</p><p> Served as a key support point for the analytics community, answering questions related to data,dashboards, and reporting while helping improve overall BI usage.</p><p> Applied GitHub, VS Code, and TMDL to enhance development workflows, version control, andsemantic model management.</p>

Co-Founder & Insights and Analytics BAM

EpicTech Solutions · Stockholm, Sweden
May 2023 - Present · 3 years 6 months

<p>Founded EpicTech Solutions with a focus on providing data-driven insights and business intelligence(BI) solutions to enhance decision-making and operational efficiency.</p><p> Led the development of analytics solutions for key clients, including Acne Studios, Save the ChildrenInternational, NCC Sverige AB, and One of Sweden’s Largest Banks, utilizing advanced BI toolssuch as Power BI to deliver actionable insights.</p>

Senior Power BI Consultant - Power BI Center of Excellence

EpicTech · Stockholm
Oct 2024 - Jan 2026 · 1 year 3 months

<p>Led Power BI governance and administration efforts across a large-scale enterprise environment,including full tenant configuration, deployment pipelines, and Microsoft Fabric integration.</p><p> Built a centralized monitoring and metadata extraction solution to enhance data lineage, governance,and analytics oversight at the tenant level.</p><p> Executed a full tenant migration with minimal disruption, securely transitioning all users, workspaces,and reports using PowerShell and REST APIs.</p><p> Drove integration efforts across platforms including SQL Server, Databricks, ServiceNow,Atlassian,and others, while establishing robust security frameworks using Power BI REST APIs and AzureLogic Apps, and GitHub.</p>

Project Management Data and Insights Lead

Save the Children International · London, UK
Oct 2023 - Dec 2024 · 1 year 2 months

<p>Led the implementation of BI & Dashboard projects in Power BI, focusing on improving projectmanagement methodologies across the organization.</p><p> Collaborated closely with stakeholders and IT departments to define architectural requirements for BIand Analytics, driving major/minor development enhancements and strategic insights for projectmanagement.</p><p> Creating a comprehensive set of standard metrics and KPIs to measure project managementperformance organization-wide</p>

Senior Customer Data Analyst

Acne Studios · Stockholm, Sweden
May 2023 - Jan 2024 · 8 months

<p>Enhanced customer data analysis, employing advanced analytics and BI tools to drive businessstrategies, optimize customer engagement, and improve overall CRM program effectiveness.</p><p> Worked extensively with Google Big Query for data warehousing and analytics, enhancing dataprocessing and analysis capabilities.</p><p> Utilized Power BI, Looker, and Qlik Sense for creating intuitive data visualizations and dashboards,providing actionable insights to support data-driven business strategies and customer engagementinitiatives.</p>

Power BI Specialist/ Business Intelligence Consultant/ Data Analyst

b3 Indes · Stockholm
Jan 2023 - Apr 2023 · 3 months

<p>Provided BI consulting services, developing and implementing Power BI solutions that supportedbusiness objectives, including data visualization and insights generation for strategic decision-making</p><p> Completed a Python fundamentals course, enhancing my ability to read and comprehend Python scripts</p>

Power BI specialist - KPI Steering

H&M Group · Stockholm, Sweden
Apr 2021 - Dec 2022 · 1 year 7 months

<p>Responsible for creating Power BI dashboards and reports to monitor KPIs and metrics, significantlyimproving the strategic decision-making process for group management and other stakeholders.</p><p> Managed and modeled large datasets, built data pipelines, and integrated Power Apps with PowerBI and Excel, streamlining the reporting process and enhancing organizational performance.</p>

Global Loyalty Data analyst

H&M · Stockholm, Sweden
Aug 2018 - Apr 2021 · 2 years 8 months

<p>Spearheaded the transition from Tableau to PowerBI, enhancing the loyalty team's data analysiscapabilities and supporting data-driven decision-making.</p><p> Developed and maintained PowerBI and Tableau reports, facilitating a comprehensive understandingof loyalty performance strategies and customer behavior shifts.</p><p> Contributed to creating a data cube, enabling self-service reporting for management and significantlyimproving access to key business insights.</p><p> Designed and implemented ETL processes using Azure Data Factory to automate data ingestion andtransformation from multiple sources, significantly reducing manual workload and improving datareliability.</p>

Financial Analyst

SKF Sweden · Gothenburg, Sweden
Dec 2016 - Aug 2018 · 1 year 8 months

<p>Spearheaded the development and implementation of the department’s first KPI dashboard byanalyzing AP, AR, bank transactions, and VAT data, enhancing financial performance tracking andstrategic decision-making.</p><p> Managed and optimized data from multiple source systems, ensuring high data integrity andreliability for financial reporting, while serving as SAP S/4HANA Key User and resolving complexdata issues.</p><p> Enabled cross-functional collaboration by delivering actionable financial insights and reports,fostering a data-driven culture and supporting continuous process improvement.</p>

Accountant - Microfinance Department

UNRWA · Damascus, Syria
Oct 2013 - Sep 2014 · 11 months

<p>Managed multi-location cashier operations, improved financial reporting accuracy and efficiency, ledimplementation of a cloud-based banking system, and ensured compliance through financialreporting and book closings.</p>

Credit Extension Assistant - Microfinance Department

UNRWA · Damascus, Syria
Nov 2010 - Oct 2013 · 2 years 10 months

<p>Assessed profitability and risk of microfinance loans using financial analysis to support smallbusinesses and empower women entrepreneurs, enabling informed lending decisions andsustainable growth.</p>

Certifications

Microsoft Certified: Azure AI Fundamentals (AI-900)

Microsoft · Sollentuna , Stockholm County , Sweden · 2025

Microsoft Certified: Power BI Data Analyst Associate (PL- 300)

Microsoft · Sollentuna , Stockholm County , Sweden · 2023

Skills

Power BI Data visualization Data Modelling Tableau SAP Embedded Analytics Data storytelling SQL Data analysis MS Excel Google Cloud Platform Azure MQuery SAS BigQuery Looker Databricks Microsoft Fabric GitHub VS Code TMDL PowerShell REST APIs Azure Logic Apps Power Apps Azure Data Factory Qlik Sense Google BigQuery Python Microsoft Certified: Power BI Data Analyst Associate Microsoft Certified: Azure AI Fundamentals
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