Strategic leader in influencer marketing, public relations, and talent management with 10+ years of cross-functional experience driving brand credibility, customer loyalty, and measurable business growth across Egypt and…
Strategic leader in influencer marketing, public relations, and talent management with 10+ years of cross-functional experience driving brand credibility, customer loyalty, and measurable business growth across Egypt and the UAE. Proven ability to build authentic creator partnerships that deliver 300% ROAS on Meta Ads, +150% organic e-commerce traffic, and 35% increase in customer retention through data-informed, culturally resonant strategies. Adept at leading integrated campaigns for global platforms including TikTok, Twitch, Kick, Kwai, Bigo, and Instagram, while ensuring full compliance with FTC and platform regulations. Combines hands-on expertise in digital marketing, CRM, event production, and contract negotiation with a culture-first, ethics-driven approach.
<p>Plan and execute corporate galas, brand activations, and private gatherings with full ownership of budget, logistics, vendor coordination, and on-site execution.<br>
Deliver seamless, memorable experiences through meticulous timeline management and risk mitigation planning.</p>
<p>Plan and execute corporate galas, brand activations, and private gatherings with full ownership of budget, logistics, vendor coordination, and on-site execution., Deliver seamless, memorable experiences through meticulous timeline management and risk mitigation planning.</p>
<p>Executed full-funnel digital campaigns using Google Ads, Meta Ads, SEO, email automation, and social media, resulting in measurable ROI for startup and SME clients., Conducted deep-dive content research on cultural trends and consumer behavior to inform data-driven, human-centric storytelling., Leveraged Google Analytics 4 and Looker Studio to build dashboards tracking CAC, LTV, engagement, and channel efficiency.</p>
<p>Lead end-to-end influencer strategies for global digital platforms (TikTok, Twitch, Kick, Kwai, Bigo, Mico, Instreamly), aligning campaigns with PR objectives, product launches, and crisis communications., Built and managed long-term relationships with 50+ creators across MENA, Europe, and North America including partnerships with agencies like CAA, UTA, and WME., Drove 300% ROAS on Meta ad campaigns and +150% YoY organic traffic for e-commerce clients through integrated influencer + SEO + email strategies., Implemented performance frameworks tracking sentiment shift, conversion lift, and earned media value (EMV) moving beyond vanity metrics., Ensured 100% compliance with advertising regulations and platform disclosure rules across all campaigns</p>
<p>Revamped loyalty and retention programs, increasing customer retention by 35% through personalized service journeys aligned with revenue goals.<br>
Used Siebel CRM to track interactions, predict churn risks, and coordinate cross-team follow-ups — improving CSAT and NPS scores.<br>
Partnered with Sales and Service teams to unify customer communication across touchpoints.</p>
Revamped loyalty and retention programs, increasing customer retention by 35% through personalized service journeys aligned with revenue goals., Used Siebel CRM to track interactions, predict churn risks, and coordinate cross-team follow-ups — improving CSAT and NPS scores., Partnered with Sales and Service teams to unify customer communication across touchpoints.
<p>Resolved 1000+ complex customer inquiries via phone, email, and chat with >95% satisfaction rate.<br>
Identified recurring pain points from support tickets and relayed insights to the Product team contributing to service improvements.<br>
Recognized consistently for top performance in response time, accuracy, and empathy.</p>
Resolved 1000+ complex customer inquiries via phone, email, and chat with >95% satisfaction rate., Identified recurring pain points from support tickets and relayed insights to the Product team contributing to service improvements., Recognized consistently for top performance in response time, accuracy, and empathy.
<p>Managed end-to-end contracting for pharmaceutical and aesthetic partnerships, ensuring legal compliance and commercial viability.<br>
Drafted and negotiated agreements with distributors and service providers, reducing contractual disputes by 40%.</p>
Managed end-to-end contracting for pharmaceutical and aesthetic partnerships, ensuring legal compliance and commercial viability., Drafted and negotiated agreements with distributors and service providers, reducing contractual disputes by 40%.
<p>Lead end-to-end influencer strategies for global digital platforms (TikTok, Twitch, Kick, Kwai, Bigo, Mico, Instreamly), aligning campaigns with PR objectives, product launches, and crisis communications.<br>
Built and managed long-term relationships with 50+ creators across MENA, Europe, and North America including partnerships with agencies like CAA, UTA, and WME.<br>
Drove 300% ROAS on Meta ad campaigns and +150% YoY organic traffic for e-commerce clients through integrated influencer + SEO + email strategies.<br>
Implemented performance frameworks tracking sentiment shift, conversion lift, and earned media value (EMV) moving beyond vanity metrics.<br>
Ensured 100% compliance with advertising regulations and platform disclosure rules across all campaigns.</p>
<p>Executed full-funnel digital campaigns using Google Ads, Meta Ads, SEO, email automation, and social media, resulting in measurable ROI for startup and SME clients.<br>
Conducted deep-dive content research on cultural trends and consumer behavior to inform data-driven, human-centric storytelling.<br>
Leveraged Google Analytics 4 and Looker Studio to build dashboards tracking CAC, LTV, engagement, and channel efficiency.</p>
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