ABISHEK NARAYANAN

ABISHEK NARAYANAN

Marketing Analytics & Digital Transformation Professional
India
English, Hindi
Full-time On-site

About Me

Marketing Analytics and Digital Transformation professional with 5+ years of experience across global consulting, U.S. higher education, and engineering environments. Combines an M.S. from the University of Texas at Dall…

Experience

Application Development Team Lead

Accenture · India
Nov 2025 - Present · 11 months

<p>Led a 4-member cross-functional team delivering BI, analytics, and automation solutions through Agile planning, governance, deployment, and post-implementation support.</p><p> Delivered 15+ Power BI dashboards integrating HR, SAP, finance, staffing, and project data to strengthen KPI visibility, performance reporting, and data-driven planning.</p><p> Developed Power Apps and Power Automate solutions to automate workflows, streamline data collection, and improve reporting processes across business functions.</p><p> Managed sprint planning, milestones, stakeholder reporting, change management, and delivery coordination across multiple Business Intelligence initiatives.</p><p> Translated business requirements into analytics, dashboards, reporting, and automation solutions, connecting stakeholder needs with measurable business priorities.</p>

Data Analyst

University of Texas at Dallas – Office of Graduate Education · USA
Jan 2023 - Dec 2024 · 1 year 10 months

<p>Supported marketing analytics, business intelligence, performance reporting, and programme operations, using digital and data insights to support student engagement, outreach, and leadership decision-making.</p><p> Analysed digital campaign performance using HubSpot, Hootsuite, and Universal Analytics, generating insights to support student engagement, outreach, and campaign optimisation.</p><p> Developed Power BI and Tableau dashboards tracking programme KPIs, enrolment trends, and student outcomes for performance monitoring and leadership reporting.</p><p> Analysed data using Excel and SPSS, translating performance trends into insights for programme evaluation, planning, and decision-making.</p><p> Engaged with cross-functional stakeholders on communications, programme initiatives, reporting, and operational activities across PhD programmes.</p>

Junior Consultant – PMO

Capgemini Engineering (Client: Robert Bosch) · India
Jul 2021 - Dec 2022 · 1 year 5 months

<p>Supported PMO operations for Robert Bosch’s Commercial Vehicle Steering Systems division, combining project governance, business reporting, resource planning, and delivery coordination across engineering programmes.</p><p> Managed project planning, scheduling, resource allocation, billing coordination, and PMO governance supporting a 75-member engineering team across multiple delivery programmes.</p><p> Maintained timesheet validation, compliance, utilisation reporting, and data accuracy, strengthening operational controls and management visibility.</p><p> Developed Tableau dashboards and executive reports covering project health, resource utilisation, KPIs, and delivery performance for leadership decision-making.</p><p> Coordinated with engineering teams and project stakeholders across multiple workstreams, translating operational requirements into structured reporting and delivery actions.</p>

Skills

Marketing Analytics Campaign Performance Analysis Digital Analytics Marketing Performance Reporting KPI Analysis Marketing Insights Data-Driven Decision-Making HubSpot Hootsuite Universal Analytics Power BI Tableau Dashboard Development Executive Reporting KPI Dashboards Performance Reporting Data Analysis Data Visualisation Data Storytelling DAX DirectQuery Workflow Automation Business Process Automation Power Apps Power Automate SharePoint Integration Reporting Automation Project Management PMO Governance Agile Delivery Project Planning Project Scheduling Milestone Tracking Resource Planning Delivery Governance Change Management Risk Management Stakeholder Management Cross-functional Collaboration Business Requirements Gathering Executive Communication Team Leadership Client & Stakeholder Coordination Advanced Excel SPSS KNIME SAP Workday MS Project Smartsheet
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