Insights & Analytics Senior Associate

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• BeExtraordinaryby Leading Collectively to Inspire transformational Creativity.
• Create anOpenenvironment by Balancing People and Client Experiences by Cultivating Trust.
• LeadOptimisticallyby Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

The Insights and Analytics Senior Associate transforms campaign audience and emerging-trend data into actionable insights that drive media content and communication decisions. This role is responsible for consolidating visualizing and analyzing information from digital platforms measurement tools and consumer intelligence sources to generate strategic recommendations that maximize campaign performance and add measurable value to clients. Reporting into Digital Strategy and Planning leadership this is a highly collaborative business-oriented position that bridges analysis planning and execution to enable data-driven decision-making.

Skills and Experience:

• 35 years of experience in roles related to Marketing Analytics Media Analytics Business Intelligence Consumer Insights or Digital Analytics.
• Proven experience building client-facing dashboards analyzing digital campaigns automating reports and presenting results and insights to internal stakeholders or clients.
• Advanced data analytics and visualization skills withmandatoryproficiency in Looker Studio plus strong command of Power BI Tableau and advanced Excel. Desirable: Google Analytics 4 BigQuery and Google Tag Manager.
• Knowledge of the digital advertising ecosystem including Google Ads DV360 Campaign Manager 360 Meta Ads TikTok Ads LinkedIn Ads and programmatic platforms.
• Strong analytical competencies: interpretation of media and marketing KPIs data storytelling ability to identify actionable insights analytical thinking with a business orientation and the ability to translate complex data into clear recommendations.
• Academic background in Marketing Advertising Communications Industrial Engineering Economics Statistics Business Administration Systems Engineering or related fields. Specialization or coursework in Data Analytics Business Intelligence Marketing Analytics or Consumer Insights is a plus.

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodation or flexibility please discuss this with the hiring team during the interview process.

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