Key Account Manager

Strategy
Implement of Red Bulls commercial strategy at all key customers at the regional level 
Design & implement National KA strategies
Assist in development of short & mid-term customer strategies in line with the overall national sales policy
Implement regional price strategies & establish the customer pricing accordingly

Analysis & Planning
Analyze available data sources (e.g. Nielsen scanner & customer data) & derive customers growth opportunities
Assist in planning for sales forecast & preparation of trade spend budget to hit profitability targets
Develop annual business & effective promotion plans for regional customers
Prepare yearly negotiations (incl. different scenarios) with focus on Red Bulls sales drivers and Red Bulls customer spend strategy at the regional level
Take active part in preparation of excellent conceptual selling decks & establish Red Bull as the category leader

Execution
Conduct & lead yearly negotiation process at key customers at the regional level
Assist in successful negotiations with customer on Red Bulls Perfect Store concept

Tracking
Continuously track & adjust volume & profitability targets by using existing sales reports for responsible clients
Prepare & discuss success of executed plans (e.g. promotions) with customer & show Red Bulls contribution to customers business
Use the Perfect Store Audit to manage the execution in store effectively

Collaboration
Continually search to understand customer needs better & respond with programmers (in line with the brand equity) that are mutually beneficial
Develop effective partnerships for Red Bull to be regarded as key supplier & engine for profitable growth
Build strong intercompany networks & establish a close cross-functional relationship with Trade Marketing. Jointly develop winning customer category strategies & conceptual sells

Reporting
Responsible for document turnover with Distribution partner for controlling and monitoring of Red Bull Trade marketing expenses
Budget control of the expenses incurred for Regional Customer being executed via Distributor (non-direct contracts)

Qualifications :

A proven track record of min 3 years professional experience in Key Account Management &/or Field Force Management ideally with FMCG/beverage background
Experience in Category Management preferred 
Cross-functional experience in Trade Marketing / Consumer Marketing is a plus (not mandatory)
Excellent network of existing contacts & trade relationships
Strategic ability - Can develop specific valuable innovative & commercially focused strategies but also grasp the bigger picture
Commercial acumen - Strong understanding of sales processes & financial systems. Strategic & innovative commercial awareness. Ideally can work with SAP/BI to plan & track sales results
Analytical skills - Strong planning & negotiation skills with a sound understanding of financial bottom line implications of sales & marketing decisions. Able to analyze sales & customer data take the best conclusion develop initiatives with the highest value for the shopper customer & Red Bull
Negotiation experienced - Successful front line retail negotiation experience & problem-solving skills
Presentation skills - Demonstrate great presentation skills that provide highly relevant & commercially viable strategies or processes in a clear concise & empowering way

Remote Work :

No

Employment Type :

Full-time