Senior Manager, Business Analytics

• Lead the Business Analytics function within the department turning audience product content subscription and commercial data into clear priorities and measurable business actions.
  
• Own the analytics strategy measurement framework and insight for SMGs digital products ensuring leaders and cross-functional teams have trusted performance views robust analysis and evidence for decision-making.
  
• The position is responsible for establishing a data-driven culture building robust telemetry and business intelligence (BI) infrastructure driving user acquisition/retention models and managing the analytics function to directly impact Star Media Groups growth and monetization strategy.
  

• Define and execute the end-to-end business analytics roadmap aligned with departmental and organizational revenue targets (digital subscriptions ad yield and reader engagement).
  
• Working with Product Management and Development to establish metrics tracking and data collection frameworks (GA4 CDP etc.) to ensure all digital products and features are track and measurable.
  
• Translate raw data into clear strategic and actionable insights build and maintain centralized executive dashboards and operational BI reports (e.g. Power BI Looker or Tableau) to track core KPIs including web/app performance user consumption user behaviour market landscape content and revenue performance.
  
• Build a disciplined experimentation practice by shaping hypotheses test designs and success metrics and by interpreting A/B tests and other experiments to support scale iteration or stop decisions.
  
• Apply statistical methods customer segmentation propensity modelling and churn analysis to identify growth opportunities and optimize user journeys across digital platforms.
  
• Direct mentor and upskill the analytics team while driving overall data literacy across the broader organization.
  
• Implement rigorous data hygiene standards audit tracking frameworks regularly and ensure full compliance with privacy and data collection protocols.
  
• Any other tasks or duties that may be assigned from time to time.
  

• Bachelors Degree and Postgraduate qualification (Masters/MBA/PhD)in Business Analytics Data Science Statistics Computer Science Economics Business Engineering or a related quantitative discipline
  
• 7-10 years of progressive experience in business analytics product analytics or data science including at least 35 years in a leadership or managerial capacity.
  
• Preferred Industry Exposure:
  

• Digital media news publishing content audience or subscription-based businesses
  
• Consumer digital products operating across web mobile applications and distributed platforms
  
• Data-intensive organisations with advertising subscription commerce or other digital revenue models
  

• Preferred Functional Exposure:
  

• Translating digital audience behaviours subscriber funnels and ad monetization strategies into actionable growth plans.
  
• Deploying and managing web/app analytics platforms (Google Analytics 4 Tag Manager or similar) and Customer Data Platforms (CDPs).
  
• Building automated dashboard environments in BI tools (Power BI Tableau Looker) on top of modern data warehouses (BigQuery Snowflake AWS Redshift).
  
• Designing and evaluating traffic growth experiments user acquisition funnels and behavioural cohorts.
  

• Advanced proficiency in SQL for querying large complex datasets.
  
• Strong mastery of web and mobile analytics architectures (GA4 GTM Firebase BigQuery Chartbeat or similar) including tagging and implementation validation.
  
• Demonstrated capability with data visualization and BI tools (Power BI Tableau or Looker).
  
• Hands-on experience with statistical analysis and data manipulation tools (Python R or advanced Excel).
  
• Deep knowledge of digital media metrics (e.g. ARPU CAC LTV paywall conversion rates scroll depth session duration CTR).
  
• Exceptional data storytelling and stakeholder management skills with the ability to articulate technical data findings to non-technical business leaders.
  

• Communication (Level 1 - Very Important):
  

Possesses effective verbal and written communication skills. Able to utilize multiple and varied communications media as appropriate to efficiently disseminate information.

• Customer Service Orientation (Level 1 - Very Important):
  

Understands the expectations and needs of customers (internal & external). Is courteous and helpful toward customers. Respects the needs viewpoints capabilities and interests of employees.

• Innovation (Level 1 - Very Important):
  

Human resource programme development to attract reward and retain employees.

Tries different and novel ways to deal with problems or promote the business. Thinks creatively and encourages innovation in others.

• Continuous Learning (Level 1 - Very Important):
  

Seeks out company and industry-sponsored developmental opportunities. Stays informed of current thinking/ emerging trends that have impact on own area. Actively seeks out the necessary knowledge and experience to perform on the job.

• Teamwork and Co-operation (Level 1 - Very Important):
  

Demonstrates the ability to work with others in pursuit of the organisations goals. Puts aside individual goals when necessary to focus on group objectives works to manage disagreements and negotiate resolutions to inter-team conflict.

• Resource Management (Level 2 - Important):
  

Selects positions an utilizes human technological and fiscal resources to reach the companys objectives. Recognizes and capitalizes on the strengths of others to match people to the jobs and accomplish the companys objectives. Demonstrates an understanding of how a diverse population affects the company in terms of customers programs and services. Demonstrates appropriate stewardship of organizational resources.