Head of Marketing
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Job Summary
- Develop refine and govern avertras brand strategy positioning and narrative in alignment with the companys mission vision and values.
- Define and maintain unified brand guidelines across tone voice visual identity and messaging for all internal and external touchpoints.
- Oversee the brand hub and promote accurate up-to-date usage across teams and regions.
- Own the go-to-market narrative for the MiCustomer platform (MiPortal MiAgent MiComm) and our Digital Experience Services.
- Translate complex offerings and value propositions into clear compelling stories tailored to utilities and other regulated customer-centric industries.
- Produce and govern long-form assets such as brochures presentations and whitepapers that support sales and marketing.
- Partner with the CEO on bi-annual master campaign strategies and quarterly marketing roadmap planning.
- Lead integrated multi-channel marketing strategies aligned with business priorities that build awareness and qualified pipeline.
- Govern content calendars across digital social and campaign initiatives and oversee the company website with technical teams.
- Define and track KPIs for performance impact and ROI across campaigns and channels benchmarked against agreed targets.
- Lead avertras shift to an AI-first marketing function designing a team workflow that uses AI across creation validation approvals and rollout.
- Identify pilot and scale AI tools that raise output personalization and brand consistency while protecting quality and brand integrity.
- Set clear standards for responsible on-brand AI use and coach the team to work fluently alongside AI.
- Position avertra as a trusted authority in AI digital transformation and human-centered innovation and empower employees as brand ambassadors.
- Lead the selection messaging and execution of industry events and activations using channels such as the MiCustomer User Group (MUG) surveys and feedback loops.
- Lead and mentor a growing team of creative and marketing professionals building templates and toolkits that keep the brand consistent across touchpoints.
- 10 years in brand strategy marketing or communications including experience leading a team or function.
- Proven track record building or evolving a brand product narrative or market positioning.
- Demonstrated success leading integrated multi-channel campaigns with measurable ROI.
- Hands-on experience adopting AI tools within a marketing function.
- Strong command of brand strategy positioning and storytelling and the ability to translate complex ideas into clear compelling narratives.
- Ability to balance strategic thinking with hands-on execution in a dynamic environment.
- Strong collaboration and stakeholder management across teams and regions.
- Excellent written and verbal communication.
- Experience marketing enterprise SaaS platforms or consulting services.
- Familiarity with utilities energy public sector or digital transformation industries.
- Certification or demonstrated depth in AI for marketing.
- Exposure to go-to-market planning or commercial strategy and multilingual capabilities.
- Youll join a global family of passionate people building a sustainable scalable ecosystem committed to using logic to create a better experience.
- You will be empowered to drive change challenge the status quo and innovate without bureaucracy slowing you down.
- We will invest in you giving you the opportunity to master your domain and drive excellence at scale.
Required Skills:
Experience 10 years in brand strategy marketing or communications including experience leading a team or function. Proven track record building or evolving a brand product narrative or market positioning. Demonstrated success leading integrated multi-channel campaigns with measurable ROI. Hands-on experience adopting AI tools within a marketing function. Knowledge Skills & Abilities Strong command of brand strategy positioning and storytelling and the ability to translate complex ideas into clear compelling narratives. Ability to balance strategic thinking with hands-on execution in a dynamic environment. Strong collaboration and stakeholder management across teams and regions. Excellent written and verbal communication. Preferences Experience marketing enterprise SaaS platforms or consulting services. Familiarity with utilities energy public sector or digital transformation industries. Certification or demonstrated depth in AI for marketing. Exposure to go-to-market planning or commercial strategy and multilingual capabilities.
About Company
Today’s organizations are focused on serving customers while saving costs. Yet, the seamless customer experience and efficiency they seek is at odds with an IT environment full of legacy systems. Avertra’s MiCustomer Platform and Strategic consulting services drive organizations to tr ... View more
