worl from home - Digital Marketing Strategist Online Courses Lead Generation

Job Description

• Create, monitor, and optimize ad campaigns on our main platforms (Instagram, Facebook, Snapchat, Google amongst others)
• Constantly optimize the performance of your campaigns using various tools and platforms
• Conversion rate optimization of our sales funnels from top to bottom
• Develop and update all different funnels (opt-in pages, webinar registration, courses pages) through highly converting clickfunnels pages
• Manage all other integrations needed for the courses and lead gen funnels to succeed (luckyorange, marketing automations, Kajabi, Zapier and other apps)
• Work on email marketing, SMS and chatbots campaigns (messenger, telegram etc)
• Setup all the pixel and catalog integrations and make sure our attribution it well-built (google analytics, UTMs etc)
• Work with internal or external designers, copywriters and video editors to create and constantly optimize high performing creative materials (ad copy and design, video ads and landing pages)
• Perform A/B testing on all aspects of your campaigns to ensure high performance
• Create detailed media plan for all clients and a detailed list of goals and KPIs to go after daily, weekly and monthly
• Create a reporting system and dashboards based on goals and KPIs through Google Data Studio (and/or other tools)
• Keep up to date on the latest changes and new trends within the industry and apply them to your daily work in addition to competitor research and analysis
• Own and manage relevant relationships with partners and clients through all relevant channels (slack, email and WhatsApp)
• Create client-facing reports such as weekly and monthly metrics and pitch decks.
• Present campaign performances to clients on a regular basis.
• Create relevant standard operating procedures
• Use Clickup as the primary Project Management Software
• Contribute in the growth of our community by sharing learning posts and holding live Q&A sessions
• Use and continually develop leadership skills
• Perform other related duties

Job Requirements

● Experience in media buying for 2-6 years (performance marketing campaigns)
● Managed ad spend of at least $10k/month profitably
● You love data and numbers and are obsessed with testing different scenarios until you find the winning system
● Significant experience in Courses and Lead Gen in the GCC and beyond
● Knowledge of CSS, HTML and JavaScript
● Ability to hit the ground running with no significant direction
● Excellent client-facing and internal communication skills
● Excellent written and verbal communication skills (Fluent in English and Arabic)