Web Analyst / Marketing Analyst (f/m/x)

Obsessed with analytics, KPIs, dashboarding and reporting, always smashing your targets, and thriving in fast-paced, global B2C ecommerce? We have an exciting opportunity for a passionate, results-driven Marketing Analyst to play a key part in scaling our high-growth ecommerce travel business to the next level and to own analytics roadmap for all brands.

Tasks

• Develop and deliver the analytics roadmap for all brands
• Analyze website data, user behavior, customer journeys with the various online channel owners
• Track the market share and key tactics, changes made by key competitors
• Setup, maintain and test all tracking used by the company, generally via GTM
• Collaborate closely with our Marketing, Tech, Product, Sales and Commercial teams to prepare and realize data-driven decision-making
• Analyze the impact and profitability of our offline channels like TV, Press, Direct Mail and PR. This includes adjusting attribution modeling as needed to drive better results.
• Responsible for proactively monitoring and reporting on KPIs, as well as identifying usability improvement opportunities
• Analyze and report on weekly/monthly/quarterly performance and KPIs

Requirements

• Several years of professional experience in an analytical role, ideally in B2C ecommerce
• Strong working knowledge of Google Analytics (specifically GA4), Google Tag Manager, utm/media tracking, Google Data Studio, and web content management systems (CMS)
• Experience in attribution modelling, incrementality testing, A/B testing and budget allocation
• Strong ability to identify and solve complex analytical challenges and to communicate them with both technical and non-technical stakeholders
• Excellent attention to detail and accuracy
• Fluent in English, additional fluency in German is an asset

Benefits

• A primarily remote job
• Occasional travel to meet with colleagues: Estimated at once per 6 weeks to Hamburg
• A dynamic environment with a start-up atmosphere and room for your own ideas
• A complete hardware package that we send to your home
• To accompany Dreamlines on its way to becoming the global market leader
• A competitive salary and travel perks and discounts

We're looking forward to hearing from you!