VP Strategic Communications Jordan
Posted on :
22-01-2024
Employer Active
1 Vacancy
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Job Description
Req ID : 2468085
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About the job
Global Communities works at the intersection of humanitarian assistance, sustainable development and financial inclusion to save lives, advance equity and secure strong futures. We support communities at the forefront of their own development in more than 35 countries, partnering with local leaders, governments, civil society and the private sector to achieve a shared vision of a more just, prosperous and equitable global community.
The VP of Strategic Communications will be responsible for developing and implementing comprehensive communications and marketing strategies to promote our mission, enhance our brand and global reach, communicate our priority strategies, programmatic results and thought leadership and drive engagement with our key stakeholders. The VP Strategic Communications will lead efforts to develop Global Communities’ brand position as a leader in our market segment and work to increase reputation of and commitment to Global Communities both externally and internally. This role requires a deep understanding of brand positioning, an understanding of the international development and humanitarian ecosystem, strong leadership skills and an ability to navigate and adapt to diverse cultural contexts.
The VP Strategic Communications will work with Global Communities’ senior leaders to align messaging and ensure an integrated approach to our marketing and communications to reinforce and elevate Global Communities’ brand identity and thought leadership.
Responsibilities
Integrated Strategic Communications
The VP Strategic Communications will ensure an integrated strategic communications approach to drive brand awareness, positioning, and messaging to support organizational objectives and development and execution of multi-platform creative marketing campaigns to reach target audiences with Global Communities’ messages, using data analytics to track progress and adjust strategies as needed. The VP Strategic Communications will, for example:
- Lead the development, ongoing management, implementation, and evaluation of the organization’s overall brand strategy and content development to attract and connect external and internal constituents with our vision, mission, and values.
- Assess brand visibility, effectiveness, and coherence through regular engagement with priority audiences; identify challenges and develop strategies to refresh, adapt, or correct brand management and integrated communications strategies as needed.
- Lead collaborative process with technical leaders to co-create focused marketing campaigns.
- Collaborate with Global Programs leadership to ensure that overall brand and marketing strategies are in alignment and in support of Global Communities’ fundraising and resource mobilization efforts and 2030 Vision for growth.
- Oversee the effective functioning of digital properties, the global production and effective dissemination of dynamic marketing materials and multi-platform, multimedia content in support of Global Communities’ brand and strategic communication objectives
- Media Relations & Crisis Communications
- Oversees implementation of a media relations strategy which promotes Global Communities’ work to specialist and mainstream media in support of organizational objectives.
- Develop and oversee deployment of strategies to minimize the possibility of negative press and manage negative stories should they arise, responding where necessary.
- Advise Executive leadership and Senior Management Team on media management.
- Maintain and update Global Communities’ crisis communications policy, and associated resources to respond to crises.
- Function as chief spokesperson of Global Communities in the media and in the event of a crisis, lead the public response with the Executive Team.
- Public Engagement & Thought Leadership
- Lead the development of Global Communities’ public engagement strategy in support of the organization’s brand and organizational growth targets.
- In collaboration with other senior leaders, the VP Strategic Communications accountable for identifying priority stakeholders and networks and overseeing the development and implementation of effective relationship management, engagement, and development strategies with each, in support of organizational goals.
- Lead outreach to Congressional staffers, committees, and members; think tanks, peer groups, coordination fora, and advocacy groups, where appropriate.
- Oversee the organization’s engagement in memberships, public events, including placing Global Communities experts on panels and public fora, and overseeing efforts to collaborate with Global Programs leadership to highlight Global Communities’ work at public events, ensuring that public presentations and engagement are on-brand and advance organizational goals.
Employment Type
Full Time
Company Industry
Department / Functional Area
Key Skills
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