Social Media Manager

Social Media Manager

About Us

Distra Labs is a dynamic and forwardthinking  social media networking company dedicated to delivering cuttingedge solutions that empower businesses We are seeking a talented and creative Social Media Manager to join our team and drive our social media presence to new heights At Distra Labs you will be closely working with a talented digital marketing and social media team to ensure alignment with project goals We are a London based startup and looking for creative designers for our newly formed India team to join us from Bangalore or Kolkata We are accepting applications from other locations too if the person has done some creative work with social media platforms

Work Profile

We are building an advanced platform for Brands and digital creators to collaborate Distra Labs enables the deployment of "brand and account strategy" which binds different stages of content post and engagement lifecycles & integrations in unified customer journey flows OKRs provide realtime traceability and schedule automation(reposting retheming etc) which fixes the problem of scale by stitching together AI/MLdriven data insights with automation and removing manual intervention of report plan then act

Job Overview

As a Social Media Manager at Distra Labs you will be responsible for developing and implementing social media strategies to increase brand awareness engage our audience and drive business objectives The ideal candidate is a strategic thinker with a passion for digital marketing excellent communication skills and a proven track record of successful social media campaigns

Key Responsibilities

• We are looking for digital marketers who are knowledgeable in meta instagram tiktok and google ( including youtube GA business) and can use their marketing adtech and analytical tools
  

•  You will be responsible for creating overarching marketing strategies with multiple digital channels like content video ads email PR consumer generated content and develop an overall digital strategy
  

• Should understand how data is collected from Different channels including website landing pages CRM and ad targeting and its lifecycle
  

• Although you will have access to a visual designer and video editor  It will be preferred if you have basic editing skills and leverage client provided assets through our platform
  

• Assist in creating engaging and visually appealing content for social media platforms
  

• Assisting with maintaining the Social Media channels (Instagram Facebook Pinterest LinkedIn etc)
  

• Sending out PR materials & helping with media outreach and research
  

• Growing the PR presence of the brand (exhibits popups styling etc)
  

• Contributing to marketing and social media initiatives
  

• You will be responsible for writing Blog posts and should have excellent copywriting skills
  

Qualifications

• You must have proven experience in social media excellent communication and copywriting skills and a passion for change and disruption 
  

• Develop and execute effective local SEO strategies for small business websites including onpage optimization technical SEO keyword research competitor analysis and content strategy
  

• Research backlink opportunities including anchor text keywords and pages to link to
  

• Conduct regular site audits track and report on key SEO metrics and identify opportunities for optimization
  

• Monitor and analyze site traffic and user behavior to identify trends insights and opportunities for improvement
  

• Collaborate with crossfunctional teams including content design and development to ensure SEO best practices are integrated into all aspects of the website
  

• Stay uptodate with industry trends algorithm updates and emerging SEO techniques and proactively recommend new strategies and tactics to improve performance
  

• Write highquality engaging and optimized content for blogs and websites for our clients using PageOptimizerPro and AI tools such as ChatGPT
  
  Requirements
  

• At least years of SEO experience with a focus on local small businesses
  

• Experience with website analysis tools such as Google Analytics Google Search Console and SEMRush
  

• Knowledge of HTML CSS and JavaScript as they relate to SEO best practices
  

• Strong understanding of onpage optimization technical SEO keyword research link building and content strategy
  

• Experience with WordPress/Elementor
  

• Experience with managing and optimizing business listings such as Google Business Profile and Apple Maps Business Connect
  

• Excellent analytical problemsolving and communication skills
  

• Ability to work independently and collaboratively in a fastpaced environment
  

• Experience in an agency setting creating custom SEO reports and facetoface client reporting is a plus!
  
   

Distra Labs is an equal opportunity employer and encourages candidates from diverse backgrounds to apply