Sales Head - General....
Sales Head - General Trade and Modern Trade
Posted on :
02-03-2024
Employer Active
1 Vacancy
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Job Description
Req ID : 2585960
Company Profile
A leading procurer processor and marketer of spices in Western India The product range includes Pure Spices Blended Spices Ready To Cook Spices Papads Pickles and Instant Foods. The company employs more than 1000 people and has a network of over 350 distributors and over 75000 retailers.
Job Description
Position Title: Sales Head General Trade & Modern Trade
Location: Gujarat
Reporting: Business Head/Sales & Marketing : G M
Industry Spices Pickles Food Consumable
Qualification: BBA/MBA/MMS etc
Experience: Between 1015 Yrs
Purpose of the Role:
This position is responsible for driving channel sales growth and profitability as per company s sales plans and objectives. This role also needs to develop appropriate sales strategy plans and programs for the assigned business region and ensure effective deployment of the same. The position requires developing key relationships with customers as well as internal stakeholders to achieve business growth in line with company s targets. and annual plans.
Role & Responsibilities:
1. Develop comprehensive sales strategies categorized by product and SKU for the assigned area to promote the company.
2. Drive and maximize sales revenue and volume for the company s products.
3.Plan and execute categorywise sales planning to ensure targeted market penetration.
4. Develop regionwise and areawise sales plans to optimize market coverage.
5. Monitor and analyze sales revenue on a weekly and monthly basis providing insights for improvement.
6. Implement and oversee the daily dispatch plan to meet customer demand efficiently.
7. Ensure 100% advance payment collections before dispatching the company s products.
8. Strategically plan schemes to optimize sales and fulfill growth objectives.
9. Establish the right ordering pattern to minimize stockouts and reduce sales returns.
10. Plan field force tours to ensure maximum coverage at an optimal cost level.
11. Manage storage and distribution through increasing CFA distributors and field force.
12. Ensure a healthy ROI to distribution through timely stock dispatch and generating secondary sales.
13. Drive product SKUwise growth distributorwise to enhance maximum availability and sales.
14. Collaborate with the IT team to plan and execute sales automation programs.
15. Develop and train a strong sales force
16. Set and review effective goals (KRA/KPI) and conduct periodic performance reviews in collaboration with HR.
17. Identify top sales talent and create comprehensive career plans for longterm retention.
18. Participate in the recruitment and selection process for hiring the right talent for the sales team.
19. Design and implement sales incentive plans based on business needs from time to time.
20. Identify top sales talent and create comprehensive career plans for longterm retention.
Behavioral Competencies
SR.NO.
Behavioral competencies & description
1. Customer Centricity
2. Change and Innovation
3. Business Understanding and Foresight
4. Data & Digital Mindset
5. Ownership & Decision Making
6. Empowering Others
Functional Competencies:
SR.NO.
Functional competencies & description
1. Robust understanding of sales processes and systems
2. Indepth understanding of customer needs and preferences for the products and category
3. Ability to manage motivate and inspire the salesdistribution channel using appropriate strategy and tactical plans.
4. Ability to track and analyze competitor activities carry out gap analysis
5. High level of sales negotiation skills
6. Advanced computer skills Excel Word PowerPoint exposure to SAP / Sales Application software etc.
modern trade,food industry,channel sales development,market analysis,gap analysis,retail category management,negotiation skills,horeca
Employment Type
Full Time
Key Skills
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