Product Marketing Manager

Overview

Key Responsibilities

• Develop and execute gotomarket plans for new products and features
• Conduct market research to identify customer needs market trends and competitive landscape
• Create product messaging and positioning that differentiates our products in the market
• Collaborate with crossfunctional teams to drive product launches and marketing campaigns
• Analyze marketing and sales data to inform product and marketing strategy
• Lead the creation of sales enablement assets including presentations battle cards and sales tools
• Work with the sales team to develop effective sales tools and training programs
• Manage the creation of product marketing content such as whitepapers case studies and webinars
• Drive thought leadership and content strategy to position our company as a leader in the industry
• Coordinate with the marketing team to develop and execute marketing campaigns

Required Qualifications

• Bachelor s degree in Marketing Business or related field
• 1 years of experience in product marketing or related roles
• Demonstrated success in launching and marketing software products
• Strong analytical and quantitative skills
• Proven ability to develop and execute gotomarket plans
• Excellent written and verbal communication skills
• Ability to work effectively in a fastpaced dynamic environment
• Experience in market research and competitive analysis
• Proficiency in marketing analytics tools and platforms
• Strong project management and organizational skills
• Ability to collaborate with crossfunctional teams
• Experience in B2B marketing is a plus
• Proficiency in Salesforce or similar CRM is a plus
• Experience in SaaS or technology industry is a plus
• Proven ability to influence and align stakeholders across the organization

strategic planning,market research,marketing analytics,cross-functional collaboration,digital marketing,product marketing