Product Launch Manager

• Product launch planning Work closely with the product teams to map out marketing assets and launch plans for the new products and releases, keep track of and help drive timelines and deliverables, and manage the cross-functional implementation of plans with sales and marketing teams.
• Represent the product teams in meetings and act as the primary source of updates and information for new products in your categories
• Sales enablement communicate the value proposition of the products to the sales team and help develop the sales tools that support the selling process of your products
• Market intelligence be the expert on your consumers, how they buy and their buying criteria; be the expert on the playing field and how to win
• Tracking/Process improvement Help build/improve processes and systems that allow Cricut to successfully launch new products quickly and efficiently