Paid Search Lead

Want to revolutionize the future of education anddo meaningful work that transforms future generations lives

Crimson Education is a Series C global EdTech startup founded in 2013 with the idea that through personalized education and technology we can transform students into the world leaders of tomorrow. Were now in 28 markets and have an ambitious team of 700 thats rapidly expanding across the globe. Our tech platform connects 3000 tutors/mentors to students aiming to achieve admission and scholarships to top universities or their dream career pathway.

To support our students we have built / purpose of role

This is a fulltime position that can be worked remotely or in one of our many offices around the globe.

What are the main responsibilities for this role

What skills and experience are required

Content Development: Craft engaging ad copy based on thorough keyword research. Manage and optimize key campaign elements including conversion rates and bidding strategies to maximize impact.

DataDriven Analysis: Employ advanced analytics to dissect campaign data evaluate keyword costs and test the effectiveness of landing pages. Share insights on emerging opportunities and potential risks fostering informed decisionmaking.

Tracking and Accuracy: Guarantee the integrity of campaign data through meticulous tracking using Google Tag Manager and Analytics ensuring actionable insights for continuous improvement.

Market Intelligence: Keep abreast of the latest digital marketing trends and Google Ads best practices applying this knowledge to keep our campaigns at the forefront of the industry.

Team Empowerment: Mentor team members in Paid Search excellence guiding their campaigns towards success and encouraging the adoption of innovative strategies.

Revenue Growth: Collaboratively spearhead initiatives with the performance marketing team to boost revenue through strategic nonbrand campaigns.

Innovative Experimentation: Pilot and perfect new Paid Search strategies and channels embracing experimentation to uncover growth avenues and expand our digital footprint.

Optimize for Success: Improve campaign efficiency by conducting ad copy tests carrying out continuous optimizations and ensuring campaigns perform at their peak levels.

Who You Are:

Experience: Minimum 4 years in paid search (advanced Google and Bing skills required) and 3 years using Google Analytics Looker or similar tools.

Language Skills: Proficiency in written and spoken English.

Track Record: Proven lead generation and audience growth capabilities.

Team Player: Ability to collaborate effectively with diverse teams and regions.

Tools: Proficiency with bid management platforms like Kenshoo Marin or Search Ads 360 and basic knowledge of Asana or similar tools.

How You Know Youre Crushing It:

Revenue Growth: Driving yearoveryear growth in digital revenue from Paid Search campaigns.

Thought Leadership: Becoming a search strategy thought leader within the team and organization.

Things We Love:

Technical Skills: Programming or scripting abilities for Google and Bing Ads.

Knowledge: Strong understanding of paid search best practices and a commitment to staying updated on industry trends.

Analytical Skills: Ability to analyze data deeply identify trends and derive actionable insights.

Communication: Excellent communication skills to guide team members effectively.

Drive for Growth: Persistent pursuit of growth embracing a testandlearn approach.

Collaboration: Thriving in a collaborative environment fostering strong relationships with stakeholders

If youre passionate about growing in a fastpaced collaborative environment and want to work with cuttingedge technology then wed love to hear from you!

Please keep an eye on your spam/junk email folder for correspondence from Team Tailor.