Marketing Strategy Analyst

• Ownership of marketing spend with Meta Search Engine partners and drive profitability targets
• Manage the daily advertising relationship with Meta Search Engine (MSE) partners, including and not limited to commercial terms, bidding strategies and technical implementations
• Ensure the advertiser implements correctly Agoda search APIs and related technological innovations
• Decide in coordination with the Bidding/Analytics team on bidding strategies that deliver expected ROIs and revenue growth
• Track detailed performance/KPIs and deliver regular data-driven actionable insights to improve results
• Be immersed and intimately familiar with the entire booking funnel including the user experience and conversion drivers between the advertiser and Agoda
• Build long term relationships with advertisers that foster new opportunities and continuous growth in return from advertising dollars
  

What you’ll need to succeed:

• Bachelor Degree in Computer Science/Statistics/Math or Engineering or Economics and Finance
• Fluent in English and Korean with strong communication skills (both written and verbal)
• Self-motivated person with “Get it done!” attitude
• Passionately analytical with strong ability to think logically and excellent problem solving skills
• Proficient in business intelligence tools and data warehouse i.e. SQL, Tableau and MS Excel
• Ability to effectively communicate, influence and persuade with different levels of stakeholders (including Senior Management) with proven strong commercial acumen
• Ability to represent Agoda with experience in interacting with external senior level executives
• Strong analytical and statistical analysis skills in order to extract insights and recommendations