Marketing Specialist

1. Developing Marketing Strategies: Collaborate with the marketing team to develop comprehensive marketing strategies tailored to the unique preferences and interests of the South Asian diaspora. Utilize market research and insights to identify key opportunities for audience engagement and growth.
2. Content Creation and Curation: Create compelling and culturally relevant content for marketing campaigns across various channels including social media email blogs and press releases. Curate content that resonates with South Asian audiences while highlighting the diverse range of entertainment events available on our platform.
3. Audience Engagement: Implement strategies to effectively engage with the South Asian community including influencers media outlets and cultural organizations. Cultivate partnerships and collaborations to expand our reach and enhance brand visibility within the target demographic.
4. Event Promotion: Drive ticket sales and attendance for events featured on our platform through strategic promotional initiatives. Develop creative marketing campaigns to generate excitement and anticipation among our target audience leveraging both digital and traditional marketing channels.
5. Data Analysis and Optimization: Monitor the performance of marketing campaigns and initiatives analyzing key metrics to assess effectiveness and identify areas for optimization. Use datadriven insights to refine strategies improve targeting and maximize ROI.
6. Market Research and Trends Analysis: Stay informed about industry trends competitor activities and cultural developments within the South Asian entertainment landscape. Leverage insights to inform marketing strategies and identify opportunities for innovation and differentiation.

• Bachelors degree in Marketing Communications or a related field.
• Proven experience in marketing within the entertainment industry with a focus on South Asian audiences preferred.
• Strong understanding of the US market and cultural nuances within the South Asian diaspora.
• Excellent written and verbal communication skills with the ability to create engaging content that resonates with diverse audiences.
• Proficiency in digital marketing tools and platforms including social media management email marketing and analytics.
• Creative thinker with a passion for innovation and cultural relevance.
• Ability to work independently and collaboratively in a fastpaced dynamic environment.

• Competitive salary and performancebased incentives.
• Opportunities for career growth and professional development.
• Comprehensive benefits package including health insurance and retirement plans.
• A vibrant and inclusive work culture that celebrates diversity and creativity.

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