Marketing Program Coordinator

Lead and execute regular communications with Cricut influencer community; including upcoming campaigns, product launches and applicable Cricut news
• Define program objectives, target audiences, strategies/tactics, deliverables, timeline, and value measurement
• Maintain and fulfill monthly product requests from the influencer community
• Analyze program performance to improve opportunities, performance, and partnerships
• Work with cross-functional teams including the social media team, PR, product marketing, content marketing, and digital marketing operations
• Represent Cricut in person at events, meetups, conventions, etc. to work with influencers on-site (when in-person events begin again)
• Stay up to date on the latest DIY trends, projects, and innovations in influencer management