Marketing Manager

Responsibilities:

• Supports the Senior Marketing Manager to develop and execute marketing plans for Exams in the cluster/country, ensuring they drive and support the regional strategic objectives for the British Council in a flexible, cost-effective way.
• Plans and executes go to market plans for Exams across the cluster/country, agreeing the programmes, delivery mechanisms, budgets and resources.
• Develops and executes campaigns to support a variety of routes to market and maximise impact and share of voice.
• Deploys the British Council brand architecture in line with brand management standards.
• Ensures that clear and consistent marketing processes are deployed for cluster/country Exams aligned to agreed global marketing processes.
• Monitors and reports on agreed marketing KPIs for Exams in the cluster/country.