Marketing Executive

This is a remote position.

Job Overview:

As the Marketing executive you will be a key contributor to the success of our conferences and events. This role requires a innovative and creative marketer with a proven track record in event marketing digital marketing and brand promotion. You will lead the development and execution of comprehensive marketing strategies to drive attendance enhance brand visibility and contribute to the overall success of our conferences.

Responsibilities:

1. Digital Marketing:

Lead digital marketing initiatives including SEM email marketing and social media campaigns.

Monitor and analyse campaign performance making datadriven recommendations for improvement.

3. Event Promotion:

Develop and execute preevent and onsite promotional activities to ensure maximum attendance.

Collaborate with partners and sponsors to create mutually beneficial promotional opportunities.

3. Executive Marketing Strategies:

Formulate and execute comprehensive marketing plans for each conference incorporating digital marketing content creation social media email campaigns and other relevant channels.

4. Brand Promotion:

Enhance the visibility and reputation of the Company as a leader in the conferences and events industry.

Develop and maintain a consistent brand identity across all marketing materials.

5. Audience Engagement:

Identify target audiences and create targeted marketing campaigns to attract delegates sponsors and exhibitors.

Utilize datadriven insights to optimize marketing efforts and maximize audience engagement.

6. Content Creation:

Collaborate with the content team to create compelling and informative materials including blog posts articles press releases and promotional content.

7. Collaboration with Stakeholders:

Requirements

• Bachelors degree in Marketing Business or a related field is a plus.
  
• Proven experience of 2 years in marketing or event marketing preferably in the conferences and events industry.
  
• Demonstrated success in developing and implementing successful marketing strategies.
  
• Strong understanding of digital marketing trends tools and platforms.
  
• Excellent written and verbal communication skills.
  
• Proficiency in marketing analytics and datadriven decisionmaking.
  
• Creative thinker with the ability to generate innovative marketing ideas.
  

Benefits

1. Flexible Work Arrangements (including hybrid and remote work)
   
2. Professional Development Opportunities
   
3. Casual Dress Code
   
4. Recognition and Rewards Program
   
5. Wellness Programs
   
6. Time Off Policies (including PTO)
   
7. Casual and Inclusive Culture
   
8. Birthday Leave (extra paid day off)