Marketing Director

Develop and execute strategic marketing plans to drive customer acquisition, retention, and overall growth for the online grocery delivery platform

• Lead cross-functional teams to implement comprehensive branding initiatives that align with the company's vision and values

• Utilize market research and customer insights to identify target audiences, market trends, and competitive landscape, informing marketing strategies

• Oversee the creation of compelling marketing collateral, including digital and print materials, ensuring consistency in brand messaging

• Manage digital marketing channels, such as social media, email campaigns, and online advertising, to optimize user engagement and conversion

• Collaborate with product and technology teams to integrate marketing strategies into the user experience and enhance customer satisfaction

• Establish and nurture partnerships with key stakeholders, influencers, and affiliates to expand brand reach and drive collaborative marketing efforts

• Monitor and analyze key performance indicators (KPIs) to assess marketing campaign effectiveness and make data-driven decisions

• Budget management for marketing initiatives, ensuring efficient allocation of resources to maximize ROI

• Stay abreast of industry trends and emerging technologies to propose innovative marketing solutions and maintain a competitive edge