Manager Marketing IN Media
Posted on :
06-01-2024
Employer Active
1 Vacancy
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Job Description
Req ID : 2435921
- Lead events and content marketing charter for multiple categories
- Develop strategies for traffic channels that support overarching Marketing and Business goals
- Own forecasting, goal-setting, and reporting leading insights for business reviews
- Drive improvements to reporting and analytics
- Embrace a data-driven test-and-learn approach to targeting, and messaging
- Drive insights and learnings cross-functionally on campaign performance, including best practices and recommendations
- Advocate for tech initiatives to optimize channel growth and performance
- Partner with category marketing teams to scale lifecycle campaigns across channels
- Develop campaigns encouraging high value customer behavior, working closely with the Loyalty team on customer touchpoints
- Drive efficiencies in campaign build and automation, allowing for scale and personalization
- Oversee content marketing across Tier-1 and Tier-2 events
- Manage and support the growth and development of direct reports
- Stay abreast of industry trends in marketing automation
Employment Type
Full Time
Department / Functional Area
Key Skills
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