Lead SEO amp Digital Marketing - Orange

Purpose of the job

• Develop and implement strategies to promote Orange products and services.
• Help Orange improve its online visibility increase organic traffic and implement effective digital marketing strategies
• Generate leads increase online sales and help achieve marketing goals.

Duties and responsibilities

• Managing the digital marketing calendar
• Creating digital marketing reports
• Tracking digital marketing performance
• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Optimizing landing pages for SEO
• Work with editorial and marketing teams to drive SEO in content creation and content optimization
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented
• Collect and analyze data and results identify trends and insights in order to achieve maximum ROI in SEO
• Collaborate with crossfunctional teams including marketing managers designers content creators and developers to execute digital marketing strategies and campaigns

Job specifications

Education

• University degree in Business background with a bachelors degree in marketing or business

Experience

• 12 years of experience in SEO and Digital Marketing.
• Solid experience with digital marketing channels including SEO PPC social media and email marketing

• Solid experience with analytics tools (e.g Google Analytics Google search console SEMrush Looker Studio)
• Knowledge of ranking factors and search engine algorithms
• Knowledge of HTML CSS and JavaScript development
• Uptodate with the latest trends and best practices in SEO

Skills and abilities

• Knowledge of SEO principles including keyword research onpage optimization link building and staying uptodate with search engine algorithm changes.
• Expertise in social media platforms including content planning scheduling engagement and paid advertising. Understanding the nuances of different social media channels is important.
• Strong analytical skills to gather data from various sources (website analytics social media insights etc.) and translate it into actionable insights for optimizing campaigns.

• Good organizational and timemanagement skills
• Very good English both spoken and written.

Contract