Head of Product Marketing

Head of Product MarketingWhat You'll Be Doing

• Develop a comprehensive marketing strategy that combines business goals, technical insights, and campaign schedules. Strengthen the expertise of the Growth and Business Development teams to align on target audiences, channels, and countries
• Craft compelling messages to position zkSync as the premier Ethereum scaling solution. Drive awareness and adoption by showcasing zkSync's value to builders and users
• Collaborate closely with marketing and developer advocacy teams to amplify zkSync's visibility among developer audiences to grow the community of builders
• Partner with Product and Growth teams to clearly outline marketing requirements. Coordinate across various aspects of Growth — including brand design, communications, events, social media, content marketing, ecosystem marketing, education, community and more
• Lead, organize, and execute product launches and initiatives. Ensure thorough documentation, effective communication, and appeal to the right audiences
• Conduct user, developer, and market research. Keep tabs on the Ethereum landscape, crypto/blockchain/web3 trends, and industry developments
• Enhance zkSync’s personas to foster deeper understanding of its target users and address their specific pain points
  
  

What We Look For In You

• Several years of work experience in product marketing with cross-functional experience
• Passionate and familiar with crypto, including DeFi, NFTs, Infrastructure, Tooling, and other verticals
• Experience in growing developer ecosystems
• Ability to collaborate with others across functions in a highly matrixed organization
• Experience developing and executing GTM strategies, creating high-impact growth marketing campaigns for technical audiences
• Familiar with various product marketing techniques
• Prior expertise in creating engaging user-centric content focused on product and technical features
• Ability to learn about technical concepts and turn them into powerful campaigns that attract, convert, and retain developers
• Ability to conduct, interpret, and present qualitative and quantitative feedback and research
• Strong communication skills in English and proven ability to efficiently work with remote teams
• Ownership mindset and a track record of successfully accomplished projects
  
  

Nice to Have

• Experience with research utilizing various methods (e.g., usability studies, contextual inquiry, surveys, etc)
• Previous experience in web3 or blockchain companies/projects
• Experience working with data/analytics tool