Head of Measurement

Influencer is a data-led, global influencer marketing business with a unique, end-to-end people power & platform power Their data-led ideation studio, brand platform and creator app join forces to deliver impact at Influencer is championing a movement towards True Human Influence - the more tangible, scaled outcomes creators can drive beyond just likes and

From big brand launches to shifting perceptions and from riding fast trends to driving footfall - Influencer s creative minds let data art-direct the journey to the outcome, while powerful technologies for both brands and creators make it easy and speedy to activate at

On top of this, Influencer s technologies are supercharged by official data integrations with the world s leading social platforms for an extra layer of Influencer is recognised as an Official Global Marketing Partner of both TikTok and

Co-founded by entrepreneur Ben Jeffries and OG YouTuber Caspar Lee, Influencer has a global team of 110+ with some of the best talent in the industry across New York, London, Manchester, Dubai and From Google to Amazon and from Coca-Cola to Visit Dubai, and even TikTok and Meta - brands across every vertical tap into the power of True Human Influence all year

Influencer are one of the first companies to pop up in the space and are among the market leaders within this booming We were placed in the Top 50 best companies to work for by Campaign in their Best Places to Work Award 2021 & 2022, and recently were named as one of the UK s fasted growing Tech companies by

We also earned our Flexa approval, meaning we are an employer who supports flexible working!

Description

We are champions of the True Human Influence We believe that likes and impressions are not enough to understand the true impact of the work we do - brands want more tangible metrics that show how our work with them is delivering meaningful business impact, at Which is where you come

This is an exciting, newly created leadership role located at Influencer HQ, As we grow and scale across the world we are looking for a seasoned measurement leader who can set the vision for this central department, its strategy and core

This role requires an inspiring leader to help build out, motivate and challenge a team of measurement storytellers and analysts to help our clients understand the true impact our campaigns are having on their As well as partnering with various teams within Influencer, (strategy, delivery teams, commercial, product and marketing) you will also spend time with external stakeholders (brands, media agencies, social platforms, insights vendors) to evolve our offering to constantly meet their

Key Responsibilities:

• Set the long-term vision, overall strategy and ongoing quarterly goals for Influencer s global measurement offering - setting it up to deliver maximum value to both brands and the wider
  
• Own and champion Influencer s data and measurement capabilities, driving forward our approach to reporting on campaigns, and our relationships with third party data and measurement vendors ( Nielsen, IBM Watson, Relative Insight) to support our True Human Influence
  
• Drive and mobilise an internal culture of excellence around post campaign reporting, ensuring that we are delivering strong narrative and insight, not just static
  
• Own quality control, ensuring all teams internally adhere to a standard of excellence
  
• Work to drive internal efficiency around our post campaign reporting process through tools and
  
• Manage the measurement departmental budget, including team hiring and third party vendor selection - ensuring we can deliver exceptional work at scale
  
• Build strong relationships with internal stakeholder groups, facilitating synergy between strategy teams, sales, client teams, creator intelligence and marketing
  
• Demonstrate a strong prowess for storytelling, and a vision for what measurement can drive in terms of revenue Design innovative post-campaign mixed-methodology studies that prove the value of our work and ultimately unlock creative opportunities for clients
  
• Be a strategic partner to commercial teams during the entire sales life cycle to ensure we are using historical campaign insight to drive future success
  
• Inform revenue growth by cross-selling and upselling value-add analytical products to existing
  
• Inform creator selection process by analysing historic campaign data, social listening trends and multiple data sources to rank creators based on their brand fit and affinity
  
• Partner with Influencer s DPO to ensure data practices, operations and processes are fully GDPR and CCPA compliant
  
• Be an external subject matter expert on social Collaborate with marketing to amplify trends externally via PR, at industry events and within Influencer owned content
  
• Keep abreast of the evolving social media landscape including research, emerging trends and bring this intelligence into the business to constantly shape and inform Influencer s offering
  
• Inform Influencer s product development and roadmap, particularly planning and measurement features in the Waves platform
  
• Report overall departmental effectiveness back to leadership, founders,
  

Requirements:

• At least 8 years experience in an data-led business in the social or advertising space
  
• Strong understanding of media buying and planning trends/ cycles
  
• A proven track record in balancing leadership and operational success - operating both on a leadership team and running a global department
  
• Strong critical thinking and problem solving skills - demonstrating an ability to mine data for relevant and actionable insights
  
• Must have a strong attention to detail, and be able to quality check their teams work to ensure that data anomalies/mistakes are caught before delivered externally
  
• Solid written and verbal communication skills with the ability to simplify technical, complex information into something easy to digest
  
• Hands on, problem solving abilities can do approach (someone who is a thinker and a doer)
  
• Fluent in big trends in the social, marketing and media space - in particular measurement

Our Hiring Process

• 1st round: Initial Screening call with Talent Acquisition Lead
• 2nd round: Interview with President, EMEA + VP, Client Services, EMEA
• 3rd round: Interview + Task with President, EMEA + VP, Client Services, EMEA + VP, Commercial, EMEA
• Join the team & #MakeWaves

In return you ll get:

• An opportunity to work in a fun, progressive team with a passion for making Influencer an amazing, diverse and equitable place to work
• Flexi working hours & Working From Home + 4pm finish on Friday!
• 25 days holiday a year (plus bank holidays)
• Activities to improve your mental and physical wellbeing
• Large progressions for growth - you ll be a key player in the next stage of growth for our company
• The choice of Health Insurance through Vitality or Juno
• EAP through Health Assured
• Cycle to Work Scheme
• Free breakfast and end of month free lunch Thursdays (when in office!)
• Yearly tenure celebrations!
  
  

At Influencer, we re committed to cultivating an environment that promotes diversity, equity and We promote DEI in our workplace and are a global community who believe our unique qualities should be We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual Diversity, Equity & Inclusion is embedded into everything we do at Influencer and is a part of our All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting