Head Marketing

• Develop and execute comprehensive marketing strategies aligned with company goals.
  
• Conduct market research to identify trends opportunities and threats.
  
• Set clear objectives and key performance indicators (KPIs) for marketing initiatives.
  
• Support the development of the companys strategic plans by providing Marketing insights.
  
• Develop and maintain a strong and consistent brand identity.
  
• Ensure brand guidelines are adhered to across all marketing materials.
  
• Oversee digital marketing efforts including SEO SEM social media and online advertising.
  
• Stay current with digital marketing trends and implement innovative approaches.
  
• Implement strategies to enhance brand visibility and reputation.
  
• Conduct regular market analysis to identify new opportunities and potential challenges.
  
• Manage public relations efforts to enhance the companys public image. Handle media relations and crisis communication effectively.
  
• Prepare regular reports on marketing performance providing insights and recommendations.
  
• Utilize analytics tools to track key metrics and measure the success of marketing initiatives
  
• Develop and maintain relationships with financial institutions investors and other funding sources.
  
• Plan and execute multichannel marketing campaigns including digital social media email and traditional channels.
  
• Create compelling and engaging content to support marketing initiatives.
  
• Monitor and analyze campaign performance making datadriven adjustments as needed.
  

Requirements

• BSc Marketing Business administration or a related field Postgraduate qualification is an added advantage
  
• 5 10 years post qualification experience Min 5 years in a Marketing leadership role Requirements
  
• A strategic mindset capable of developing and implementing comprehensive marketing plans aligned with overall business goals.
  
• The ability to think creatively and develop innovative marketing campaigns to capture the attention of the target audience and differentiate the company from competitors.
  
• Being adaptable to changes in technology consumer behavior and industry trends
  
• Ability to Build and maintain relationships with industry contacts media and other stakeholders for opportunities like partnerships collaborations and media coverage.
  
• Familiarity with the Aviation oil and gas industry in which the company operates. Understanding industry trends consumer behavior and competition is essential for effective marketing strategies.
  
• Proficiency in digital marketing channels including social media content marketing SEO and online advertising.
  
• Skills in project management and the ability to manage the Marketing aspects of projects