Director of Marketing Strategy Execution Digital and Growth

At Luxer One we re relentlessly improving the way the world receives goods. Whether it s lastmile delivery at multifamily properties and offices or buy online and pickup instore orders in retail we are dedicated to finding the best solutions for our customers. We are currently experiencing rapid growth and we are seeking a Digital Marketing Growth Manager to lead the charge!

We are seeking a strong marketing generalist teambuilder/coach strategist project manager and digital wizard who can manage our crossfunctional multidepartmental team while also analyzing and implementing strategies to extend our mission to our next 10000 customers and 4M active users. The Digital Marketing Growth Manager is accountable for creating the top of funnel plan to accomplish our sales targets. They are in the garage helping our small internal marketing agency team to deliver in all areas of marketing (SEO/SEM/Digital Content Production Audience/Growth Management Branding/PR/Events etc.) while also being responsible for building out A/B testing on digital ads SEO/SEM and email campaigns to get the most traction with new customers. The ideal candidate will possess a strong understanding of inbound lead generation digital marketing tactics and MQL > SQL enablement in CRM. This leader would also be responsible for oversight of our WordPressbased website s content optimization and administration (with some delegation across the team and/or work with external resources as needed).

Key Responsibilities Accountability

Drive Marketing Strategy and Manage Marketing Team

• Managing cross functional strategy and project coordination across the marketing team
  

• Provide regular reporting on all marketing activities across individual departments and the organization at large.
  

• Oversee both digital marketing and audience/user acquisition/growth strategies across business units and the organization as a whole.
  

• Collaboratively formulating executing and refining on an ongoing basis marketing strategies across business units (Multifamily Sales Services Sales New Ventures Sales Community and Partners/ValueAdded Resellers).
  

• Manage a team of specialists tasked with acting as an internal marketing agency serving business units throughout the organization.
  

Managing Marketing Funnel

• Managing the reverse funnel (inbound and Outbound lead generation activities across the organization collaborate with business units on keeping it all dialed in)
  

• Provide regular reporting on all activities (total leads leads by business unit MQL s/SQL s by business unit).
  

• Provide direction and input to sales team and marketing business units around campaign creation and ongoing management.
  

• Provide regular reporting feedback and recommendations around campaign messaging effectiveness and / or needed improvements / optimizations
  

• Ownership and ongoing management of user acquisition / audience / growthrelated initiatives (in collaboration with all others on the team)
  

Managing Digital Ads

• Manage Ad spend budget allocation across channels with ongoing reporting (Google LinkedIn Instagram PPC etc.)
  

• Manage any outsourced ad spend / campaigns
  

• A/B testing Targeting Retargeting and Rematching
  

Work with our Partners

• Work with Channel Partners Distributors and Resellers as needed providing direction around inbound upcoming campaigns and how to
  

• Collaborate with department heads and team leaders to understand their specific needs and requirements.
  

• Collaborate with sales and product teams to understand what initiatives are upcoming and best position this for customer needs
  

Requirements

Qualifications

• Wide breadth of experience in multiple marketing domains including event management brand management public relations content production design and product marketing.
  

• Proven experience in campaign building for B2B and/or B2C businesses
  

• Experience in content building and marketing operations platforms such as Google Ads Google Analytics SEMRush Canva Hubspot Trello Braze/Iterable/Cordial (marketing automation platforms) LMS s and more
  

• Strong understanding of IT systems and software applications Luxer One is an Apple OS / Google Workspace environment. Proficiency in iOS is a must have.
  

• Excellent organizational skills and attention to detail.
  

• Effective written and verbal communication and interpersonal abilities.
  

• Ability to multitask and prioritize tasks in a fastpaced environment.
  

• Knowledge of relevant laws and regulations governing workplace operations is a plus.
  

• Ownership of the role and responsibilities.
  

• This position is entrepreneurial in nature and may require changes with or without prior notice.
  

Additional Information

• This is a full time position based in Charlotte NC or Sacramento CA but will work a hybrid schedule
  

• The Digital Marketing Growth Manager will report to the VP of Sales & Marketing based in Charlotte NC or designated representative
  

• Salary and benefits will be commensurate with qualifications and experience.
  

Benefits

• Youll have opportunities to advance. Were fans of helping our employees learn different aspects of the business be challenged with new tasks be mentored and grow.
  
• As Luxens we celebrate one anothers differences and ideas. Were proud of our culture of diversity and inclusion and we have programs that bring us together on important issues and provide educational opportunities for all employees.
  
• Were there for you 401k with matching generous PTO flexible work arrangements and excellent medical dental and vision weve got you covered!