Director of Digital Marketing
Posted on :
20-03-2024
Employer Active
1 Vacancy
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Job Description
Req ID : 2648206
Director of Digital Marketing
About The Job:
As a Digital Marketing Specialist at client you are at the heart of our mission to redefine beauty and
wellness. You will play a crucial role in not only elevating our brand but also in enriching the lives of
those we touch through the power of digital engagement and storytelling.
Responsibilities:
Digital Media Management:
Evaluate and identify new digital partners to provide digital media management to all locations
Manage Clients digital media partners to ensure success for our franchisees
Compile reporting and analytics to ensure all partners are producing the desired leads
conversions and brand goals
CRM Optimization and Management:
Take charge of the Client CRM ensuring it is set up to optimize lead nurture and flow
Regularly monitor performance and implement improvements to enhance user experience
and conversion rates
Website Optimization and Management:
Take charge of the Client website ensuring it is userfriendly uptodate and optimized for
search engines
Regularly update website content monitor performance and implement improvements to
enhance user experience and conversion rates
Optimize content for search engines
Evaluate and manage any partners brought on to support the Client website
Email Marketing:
Design and implement direct email marketing campaigns
Develop and manage email marketing campaigns focusing on engagement retention and
conversion
Optimize email content and design monitor analytics and refine strategies based on
performance metrics
Incorporation of New Digital Touchpoints:
Stay ahead of digital marketing trends and explore new touchpoints such as text messaging to
enhance customer interaction and brand reach.
Implement and manage these new channels ensuring they align with overall marketing
strategies and brand voice.
Analytics and Reporting:
Analyze and report on the performance of digital media campaigns providing insights and
recommendations for optimization.
Use datadriven approaches to refine strategies and maximize ROI.
Franchisee support:
Working with the Director of Marketing this position will:
Ongoing Support:
Become subject matter expert for CRM website email digital marketing and any touchpoints
of the digital customer journey in order to field questions meetings or education on these
platforms
Lead training and communications for any digitally focused subject
Join franchisee support calls when necessary
Grand Opening:
Set up all locations with CRM website location listing and any other digital tool needed
Ensure new locations are set up for success with proven campaigns
Implement digital marketing strategies and tactics in a timely manner to impact the crucial first
few months of open
Active participant in marketing team:
Collaborate Across Functions:
As part of the marketing team participate in all companywide initiatives
Serve as liaison of Marketing and IT wherever appropriate
Participate in franchisee training and support wherever appropriate
Other Requirements:
Bachelors degree in Marketing Communications or a related field.
Franchise marketing experience preferred.
Experience with growth brands preferred.
Proven experience in digital media website management and email marketing.
Strong understanding of SEO SEM and web analytics.
Experience with CRM and marketing automation tools.
Excellent communication and creative skills.
Ability to work in a fastpaced dynamic environment.
Employment Type
Full Time
Key Skills
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