Director E-Commerce D2C Growth Manager

The Role

The Director of ECommerce (D2C) Growth Manager oversees our entire D2C business in the DACH region responsible for revenue profitability and strategic growth. Youll lead D2C efforts manage agencies and drive Acquisition Retention and LTV. Collaborate with crossfunctional teams develop a topnotch digital marketing strategy and build a scalable D2C growth machine.

If you are passionate about ECommerce digital marketing and have a proven track record of scaling D2C ECommerce brands then this is definitely for you and we would love to meet you.

How you can contribute to yamo

• You own yamos overall DirecttoConsumer (ECommerce) business its growth strategy budget & forecast and execution across paid and unpaid user acquisition & retention channels with the goal to maximise ROI and overall D2C revenue
• As an expert in data driven performance marketing you will build campaigns in the classic channels (paid social SEM Youtube ads affiliate remarketing display email/CRM etc.) with the help of agencies
• You define the D2C product offering on the website (special promotions bundles upselling / crossselling strategies & pricing) in order to increase our AOV and LTV
• You ensure consistent tracking on all campaigns and develop a pipeline for experimentation across marketing channels audience targeting creative and messaging
• You work closely with the digital product & brand marketing teams implementing funnel improvements and efficient landing pages to optimize the onsite experience for our traffic
• You know and understand all ECommerce KPIs derive actions based on the analysis and ensure transparent reporting internally and externally to the key stakeholders
• You always take the lead and organize crossteam work on projects that are needed to improve the D2C business performance

What sets you up for success

• You have at least 5 years of experience in ECommerce and performance marketing with proven track record of scaling D2C brands; experience in CPG/FMCG sector would be a plus
• You have experience planning and managing high acquisition budgets that tie into revenue targets
• You have deep knowledge and hands on experience in Paid Performance channels Email Marketing organic growth channels
• You are highly technical and analytical knowing your way around attribution models adtech analytics segmentation automation etc.
• You evaluate and interpret performance data; confident with Excel pivot tables cohort analysis ROI calculations etc.
• You are familiar with key growth concepts such as CAC LTV activation retention referrals churn cohorts etc and know how to use these types of metrics to drive smart and efficient decisions
• English is a MUST and being fluent in German is an additional bonus as we are operating in DACH markets
• You can identify with our brand and support our purpose of making parents life easier by providing then with the best nutrition for their kids

What youll love about us!

• Continuous growth: Limitless opportunities for learning and development; you alone decide how far this goes for you!
• Impactful change: The chance to play a decisive role in shaping yamos future & responsibility from day one
• Flexibility: BYOD flexible working hours
• Events and engagement: Did we mention our APYs Our Awesome Perks for Yamostars! TGIF brunch budget for hobbies and education Spotify or Netflix subscription fun events and more!
• Office space: A beautiful office located minutes from the Zug train station and the lakefront
• #Team: Amazing and super motivated colleagues to learn from and work alongside

Sounds interesting Then we look forward to receiving your application CV cover letter.