Digital Optimisation Sales Support

Role:Digital Optimisation Sales Support

Location: Sydney CBD office with flexibility of a hybrid work arrangement

Sector: Banking / Financial Services / Payments (Tier1 bank)

Duration: 12 Months Contract (extendable)

Role Purpose: Help deliver digital sales or service optimization through continuous digital improvement initiatives

Role Summary

Collaborate with Business Service Owners to formulate and drive digital sales or service strategies and plans translating strategy into tactics that will deliver measurable business and customer results

Support drive and optimize the customer journey for digital including quantitative research and translating insights into solid business opportunities

Monitor the customer journey to minimize leakage from website / apps etc.

Create strategies and roadmaps for digital initiatives

Leverage analytics tools such as Adobe Tableau and SEO tools to measure and optimise sales funnels from visits to completes. Work with key squad members and partners to optimise each stage of the funnel

Work with Transformation & Experience team to create business case proposals and ensure effective handover and in market amplification of new capabilities.

Collaborate and contribute to squad prioritisation assess scope opportunities and production pipeline

Key Accountabilities

Support achieving sales or service targets for the Westpac Groups Consumer and Business portfolio covering customer journeys across the public sites and secure platforms

Help develop strategic roadmaps for their business sales portfolio and gain buy in with internal stakeholders to optimise sales pathways and drive growth

Identify data driven opportunities and solve through continuous optimisation of digital experiences to improve customer experience conversion and digital sales

Skills & Experience Required

Proven experience to drive takeup and adoption of digital sales or service features

Strong business and commercial acumen analytical and data driven

Influencing skills including the ability to deliver results across teams outside your direct reporting lines

Previous experience in a banking environment

Success Metrics

Support driving digital sales and bank wide sales penetration or service utilisation

Support NTB/ETB sales or service journeys

Funnel conversion rates and optimisation

Website metrics including organic visits form starts completes for mobile and desktop. Customer experience NPS

Effective relationships with key stakeholders