Digital Marketing Manager - Giza Systems EG

• Planning developing implementing and managing the overall digital marketing strategy including web SEO database marketing email and social media to promote the companys brand and equity. His/her duties include planning campaigns analyzing metrics and identifying trends. Have experience in art direction and social media
• Plan and implement the digital and inbound marketing strategies for f the corporate communications plan in alignment with corporate strategy and objectives
• Ensure the development of digital communications materials in tandem with creative team for clients partners stakeholders internal use employees and prospects
• Plan and execute all digital marketing including SEO/SEM marketing database email social media and display advertising campaigns to drive traffic and engagement
• Execute effective brand and channel marketing strategies identify growth opportunities using customer insights to increase brand awareness and equity in key regions
• Design build and manage our social media presence on different platforms
• Prepare accurate reports on our marketing campaigns overall performance.
• Identify the latest trends and technologies affecting our industries and regions.
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touchpoints
• Improve the design UX traffic and content of the website
• Create paid campaigns on social media platforms
• Maintain consistent brand messaging throughout all platforms
• Create email blast campaigns to target key customers and stakeholders
• Use advanced metrics to measure the success of marcoms campaigns
• Oversee and manage all contests giveaways and other digital projects.
• Work with different teams to brainstorm new and innovative growth strategies.
• Ensure synergy among different departments and LoBs in terms of corporate communications and marketing activities
• Participate in other projects and perform other tasks as assigned
• Evaluate important metrics that affect our website traffic service quotas and target audience.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify trends and insights and optimize spend and performance based on the insights
• Supervise corporate visual identity by ensuring alignment of marketing collaterals with branding identity
• Responsible for allocation of expenditures
• Collaborate with other teams on projects to raise Giza Systems profile
• Ensure that Giza Systems standards for communications are adhered to across the organization
• Manage and supervise digital team
• Foster teamwork and collaboration within the team
• Provide opportunities for on the job training and staff development throughout the year
• Develop and maintain key relationships with different stakeholders
• Collaborate and support different teams within organization
• Drive positive culture and build positive relationships within team and stakeholders
• Maintain good relationships with different stakeholders
• Disseminate information on key elements and factors to enhance customer satisfaction and promote retention
• Manage corporate communications on social media platforms intranet and website to raise Giza Systems profile to increase brand awareness

Personal Skills

• Bachelors degree in Business Administration Marketing Public Relations Communications or in a related field
• Advanced degree is a plus
• From 8 to 10 years of experience
• Solid technical knowledge of HTML CSS and JavaScript is a plus
• Knowledge of SEO and web traffic metrics
• Uptodate on the latest trends and technologies in digital marketing.
• Excellent research skills
• Excellent written and verbal communications skills in both Arabic and English
• Very good budgeting skills
• Proven work experience as a Digital Manager
• Indepth knowledge of various social media platforms best practices and website analytics

Bachelors degree in Business Administration