Digital Marketing Executive

Overview:

Key Responsibilities:

• Develop and manage digital marketing campaigns across multiple channels.
• Conduct extensive market research and analyze consumer behavior to drive impactful marketing strategies.
• Optimize website and social media content for SEO purposes.
• Create and execute social media strategies to increase brand awareness and drive traffic to the company website.
• Produce engaging content for various digital platforms including websites blogs and social media.
• Monitor and analyze the performance of digital marketing campaigns and provide insights and recommendations for improvement.
• Collaborate with internal teams to coordinate marketing efforts and ensure brand consistency.
• Utilize analytics tools to track ROI and KPIs and prepare reports on campaign performance.
• Stay updated with the latest digital marketing trends and best practices.
• Manage email marketing campaigns and automation workflows.
• Identify new digital marketing opportunities and trends for growth and expansion.
• Manage and optimize PPC campaigns for search engines and social media platforms.
• Develop and manage partnerships with key influencers and industry partners.
• Coordinate with external agencies and vendors to execute various digital marketing initiatives.

Required Qualifications:

• Bachelor s degree in Marketing Communications or related field.
• Proven experience as a Digital Marketing Executive or similar role.
• Indepth knowledge of various digital marketing channels and best practices.
• Proficiency in Google Analytics AdWords and other digital marketing tools.
• Strong understanding of SEO SEM and social media marketing.
• Excellent written and verbal communication skills.
• Ability to multitask and work in a fastpaced environment.
• Experience in content creation and management.
• Strong analytical skills to analyze marketing data and metrics.
• Experience with marketing automation tools and CRM software.
• Uptodate with the latest trends and best practices in online marketing and measurement.
• Solid knowledge of website analytics tools such as Google Analytics.
• Ability to manage multiple projects and meet deadlines.
• Creative thinking with a strategic mindset for campaign development.
• Strong project management and organizational skills.

seo,sem,social media,analytics,content creation,digital marketing,google,automation,adwords,campaign concepting,wordpress,google analytics,campaigns