Digital Marketing Executive

• Collaborate with the marketing team to develop and execute digital marketing strategies aligned with business goals. Identify target audiences define campaign objectives and select appropriate digital channels and tactics.
  
• Plan and execute digital marketing campaigns across various channels such as search engine marketing (SEM) search engine optimization (SEO) social media email marketing content marketing and display advertising. Monitor campaign performance optimize for maximum results and drive ROI.
  
• Create compelling and engaging content for digital marketing campaigns including website content blog articles social media posts emails and advertisements. Ensure content is aligned with brand messaging optimized for search engines and tailored for target audiences.
  
• Manage social media accounts and develop social media strategies to increase brand awareness engagement and lead generation. Create and schedule content monitor social media metrics respond to comments and messages and analyze social media insights to optimize performance.
  
• Implement SEO best practices to improve website visibility and organic search rankings. Conduct keyword research optimize website content meta tags and URLs and monitor SEO performance using analytics tools. Stay updated with SEO trends and algorithm changes.
  
• Plan and execute paid advertising campaigns across platforms such as Google Ads social media advertising and display networks. Monitor ad performance optimize targeting and bidding strategies and manage budgets effectively to maximize ROI.
  
• Develop and execute email marketing campaigns to nurture leads engage customers and drive conversions.
  
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Requirements