CONTENT STRATEGIST
Posted on :
17-03-2024
Employer Active
1 Vacancy
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Job Description
Req ID : 2635750
THE DETAIL KEY RESPONSIBILITIES Trend Watching And Content Research
Stay current on the latest communication and market trends locally, regionally, and internationally.
- Quickly convert ongoing trends into learnings and inspiring briefings for the content team to execute
- Suggest and validate pertinent trends for the client to leverage in their communications.
- Identify locally relevant cultural, social, and economic assets and convert them into communication assets for the client's promotions.
- Gain a deep - and ever-changing - understanding of the several target audiences within each market.
- Understand which researched and identified elements respond to and support the client's business goals.
- Understand and share the status quo of each market (competitors, benchmarks, side markets) as needed.
- Research, collect, share, and leverage the latest digital trends in the communication landscape. Content Strategy
- Define and constantly refine each market's personas and target audiences
- Define and constantly refine how each market's business goals can be converted into communication goals
- Define and constantly refine the main elements of the client's content strategy
- Messaging
- Timings and Calendar
- Channeling
- Formats
- Identify potential new formats, milestones, or activation media to leverage
- Key Accountabilities
All content strategy output for this particular client
- The quality of the relationship with this particular client
- The task pipeline coming from this particular client
- The strategic guidance of the content studio creative team
- Cultural suitability and impact of the work across all markets and all brands
- What You Will Bring Academic Qualifications
Bachelor’s degree or above (marketing, advertising, communication, design) EXPERIENCE REQUIREMENTS
- 3+ years Experience in digital strategy.
- Experience working within a large network communications agency.
- Experience with FMCG clients across the region is preferable.
- Experience in developing content strategies, writing creative briefs, guiding development and presentation of creative work. LANGUAGE PROFICIENCY
- English proficiency - must
- Arabic fluency - must PROFESSIONAL CERTIFICATION
- Digital or Social Media certificates is a plus GENERAL SKILLS
- Know how to use analytics & tools to track content performance
- Strong presentation, communication, and leadership skills.
- Ability to work directly with clients and develop relationships on behalf of the agency.
- Familiarity with various quantitative and qualitative research methodologies and working knowledge of when and how to apply them to client opportunities/ challenges.
- Demonstrate an innate curiosity and insight into human behavior and an instinct for popular culture.
Employment Type
Full Time
Company Industry
Department / Functional Area
Key Skills
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