Brand Manager Fragrance

About the Customer

Company is an Indian company that mainly manufactures luxury fashion accessories such as jewelry watches and eyewear.

About the Role

Designation :Manager Brand Communications

Job Summary :

The person would be responsible for building the Companys fragrance brand. Digital is one of the key and the lead mediums for the brand. The person should have a flair for fashion & lifestyle space. The person needs to have an eye for aesthetics and understand the nuances of fashion marketing. The person also needs to have a strong understanding of digital media both for performance as well as brand marketing.

Job Description

• This businesscritical role will drive strategic thinking and execution excellence through brand marketing across traditional and digital channels measurement reporting & consumer research.
• Act as brand custodian and drive impact for brand growth.
• Define the marketing and communications strategy across channels and customer cohorts to deliver the business goals.
• Leverage customer insights to understand the overall brand health and build relevant brand properties and campaigns to drive brand metrics.
• Drive creative and communication development to ensure consistent and concise messaging to the customers.
• Digital Building digital influence for the brand is one of the key aspect of this role. Build the social media presence of the brand by rolling out relevant content own the content calendar & build the brand buzz through influencers/collabs.
• Performance marketing Drive performance marketing initiatives across own platforms and marketplaces. Grow the market places for the brand through always on visibility. Build strong bottom of the funnel conversion through a mix of search crm & display campaigns.
• Collaborate with external agencies like Creative Digital Media PR to drive brand priorities and its execution.
• Influence without authority a wide bench of senior stakeholders to shape and deliver the customer and business priorities.

Work Location:

Bangalore

Work Experience:

510Years of experience

Background and Requirements

Job Requirements

Desirable Experience

• MBA from Tier 1 / premium institute.
• 5 10 years of brand management Experience.
• The person should have a strong digital experience spanning across social & performance marketing
• Experience of working with various agencies like research creative digital performance marketing media and PR.
• Should have experience in handling digital platforms
• Keen eye for consumer insights and creative development with sharp messaging.
• Preferred marketing experience in FMCG/Ecommerce/lifestyle/fashion industries.
• Excellent interpersonal and collaboration skills with ability to work with multiple stakeholders environment
• Having a product development experience is a plus but not mandatory