Associate Global Product Manager

• Manage the execution of new product initiatives and/or core product improvements to market launch
• Conduct competitive analysis to understand the market and key opportunities to differentiate product
• Identify key research questions and assist in developing consumer learning plan
• Actively participate in research and share insights with the cross-functional team
• Define the consumer target, positioning, key benefits and features
• Develop product requirements and gain cross-functional alignment
• Work closely with ID, engineering, China team and QA on executing the product
• Lead Gate meetings associated with the product launch
• Track project timeline and ensure team is hitting key milestones
• Lead development of product packaging, partnering with Creative Team
• Partner with Channel Marketing to develop selling story for channel partners
• Managing ongoing business post launch, including tracking product performance