Area Sales Manager - Mumbai

DEPARTMENT AND SECTION:

Sales and Marketing

POSITION TITLE:

Area Sales Manager

REPORTING TO POSITION:

Regional Sales Manager

REPORTEES TO THIS POSITION

Yes

KEY RESULT AREAS

1

I. To achieve assigned overall sales targets for the year. II. To achieve expected growth in sales over last yearQuantification required.

2

Appoint new dealers and sub dealers for more market penetration. Enroll maximum retailers under Finolex Pipes Retailer Scheme

3

Conduct maximum customer meets ( category wise) plant visits plumber workshops Quantification required.

4

I. To achieve sales target for Agri and NonAgri in a year. II. To achieve expected growth in sales over last year Quantification required.

5

Handling project sales and institutional sales for given area

6

Overseeing a team of retail and/or project sales executives

7

Connecting with Dealers Retailers Plumbers Builders Architects MEP Consultants Contactors

MAJOR ACTIVITIES

1

New Business Leads

To Identify the Business Opportunities and evaluate them and convert prospects into customers. Visit trade markets/ Retailers and appoint new dealers retailers for more market penetration. To expand Business by connecting with more dealers and expanding market reach by ropingin more retailers

2

Achieve the Sales Target for the Designated Area.

To achieve the sales targets monthly quarterly and annually set by management.

3

Product Awareness :

To launch new products by conducting retailers / plumbers meetings and to bring awareness about product properties advantages and Applications / usage. To conduct Channel Partners (Stockiest Retailers) meet for motivating briefing & educating And increasing awareness on product schemes and application procedures

4

Sales Promotions.

To Manage Sales promotion activities i.e. all ATL and BTL activities. To design and implement sales promo schemes at branch level by monitoring sales and marketing activities. Ensuring implementation of effective strategies to maximize sales and revenues. Communicating various promotional scheme to the dealer & motivating them to achieve planned target

5

Relationship Management :

Maintain relationship with clients channel partners dealers by providing support information and guidance.
Providing new opportunities and recommending profit and service improvements to Partners.

6

Budgeting and Managing Sales

Designing external and internal communication strategies managing the channel pricing strategy and developing the Channel Annual Operating Financial Plan for better results and organizational growth.

7

MIS Maintenance

Building and maintaining a database for all segments. Preparing and sending quotes and proposals through dealers/retailers. Collecting data in given formats & updating the same to their Reporting head.
Keeping up to date info on products schemes pricing dealer network new products etc. of Major competitors

s

Decisions made by holder

1

To Identify the Business Opportunities and evaluating them and converting prospects in to customer

2

Maintain relationship with clients channel partners dealers by providing support information and guidance

3

Manage Sales promotion activities i.e. all ATL and BTL activities

Recommendations made by holder

1

Designing external and internal communication strategies

KEY RELATIONS

Internal

1

Sales Employees RMs President Sales

External

1

Dealers Retailers Plumbers Builders Architects MEP Consultants Contactors