Ad Operation Manager

Ad Operation Manager

Key Responsibilities:

Campaign Management:

• Plan, execute, and monitor digital advertising campaigns across multiple platforms (e.g., display, video, mobile, social).
• Collaborate with internal teams and external partners to ensure seamless campaign execution.

Ad Trafficking & Optimization:

• Traffic and QA all advertising creatives to ensure they meet platform specifications and are launched without issues.
• Monitor campaign performance and optimize for key metrics such as CTR, CPC, and ROI.
• Implement A/B testing strategies to optimize ad creatives and landing pages for better performance.

Data Analysis & Reporting:

• Analyze campaign data to derive actionable insights and make data-driven decisions.
• Generate regular performance reports and present findings to stakeholders.
• Work closely with the analytics team to develop advanced reporting dashboards.

Ad Tech Management:

• Stay updated on the latest ad tech trends, tools, and platforms.
• Evaluate and implement new ad tech solutions to enhance campaign effectiveness and efficiency.

Team Collaboration:

• Collaborate cross-functionally with sales, marketing, content, and tech teams to ensure alignment and integration of ad operations with overall business objectives.
• Provide training and guidance to junior team members as needed.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field. Master’s degree is a plus.
• Proficiency in ad tech platforms such as Google Ad Manager, DSPs, DMPs, etc.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and presentation skills.
• Ability to multitask and thrive in a fast-paced environment.