Alexion JapanAssociate Director, HPP Marketing, Genetic and Metabolic Disorders Business Unit

Position Summary
The Associate Director HPP Marketing will be responsible for the all marketing activities of STRENSIQ brand in Japan working closely with HPP Brand Lead and other stakeholders. S/he will own the development and execution of strategy including disease awareness patient diagnosis branded communication peer-to-peer programming and non-personal promotion. This is a highly strategic role that requires seasoned commercial acumen scientific curiosity and growth mindset. The role also requires close collaboration with Sales Thought Leader Liaison Medical Affairs and other internal functions.

Principal Responsibilities

Serve as a product manager and align the organization behind brand vision
Set the strategic direction for the brand and achieve its revenue targets
Continuously cultivate deep market and customer insights to enhance the strategy
Drive all aspects of marketing programs and tactics from design to execution
Effectively communicate with field sales teams to implement programs and tactics
Engage thought leaders for insights speaking engagements and other commercial initiatives
Define and evaluate relevant leading and performance indicators for the brand
Work on the long-term growth and development goals

Qualifications
Demonstrated expertise of marketing biopharma brand(s) in Japan
Prior launch experience is preferred preferably in rare disease and/or specialty care
Deep and well-rounded commercial experience in biopharma industry (e.g. sales marketing market research new product planning)
Demonstrated expertise developing sound brand strategies grounded in customer insights
Executional and operational know-how on marketing programs
Ability to communicate and collaborate effectively with diverse stakeholders
Scientific acumen and comfort with clinically oriented dialogue
Intellectual curiosity and growth mindset
Passion for making a positive contribution to the rare disease community
Fluency in Japanese required; proficiency in English is preferred

Education
Bachelors degree required
Advanced degree preferred (e.g. MBA MS)

Date Posted

Closing Date

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