Manager, Email Marketing Operations and Development (Remote)

The Manager Email Marketing Operations & Development will manage the strategy planning hands-on HTML development and execution of our email marketing program within Salesforce Marketing Cloud and other systems. This role is responsible for personally coding building and deploying production-ready HTML email campaigns directly within SFMC while also managing a robust email calendar and shaping overall email strategy in partnership with the Senior Director Relationship Marketing.

This role will collaborate cross-functionally with marketing analytics and CRM teams to build and launch advanced customer email journeys automated workflows dynamic content and ad hoc email campaigns. It requires expert-level skills in SFMC tools scripting languages (e.g. AMPscript) and marketing automation best practices.

As a key driver of California Closets growth this role helps lead a high-impact high-visibility marketing channel and plays a central role in driving measurable results against our core business objectives.

Job Highlight:

• This is a remote position and the candidate must live in the United States or Canada due to our payroll requirements
• The pay rate for this position is $110000  depending on experience and qualifications

What We Offer:

• Health insurance Medical Dental and Vision
• PTO days paid holidays and sick days
• 401K retirement plan with company match
• Generous company discounts

Job Details:

HTML DEVELOPMENT & CAMPAIGN DEPLOYMENT

• Independently code build and deploy responsive production-ready HTML email campaigns directly within Salesforce Marketing Cloud.
• Structure HTML to support complex AMPscript implementations enable dynamic content personalization and conditional logic in emails.
• Build and maintain scalable email templates and modular components leveraging Content Builder
• Apply SFMC-specific personalization using subscriber attributes data extensions dynamic content and data-driven logic.
• Own end-to-end HTML QA and testing ensuring consistent rendering across major email clients devices and inbox providers.
• Demonstrate expert-level understanding of HTML/CSS constraints with proven ability to troubleshoot and resolve Outlook-specific rendering issues and optimize for dark mode.

EMAIL STRATEGY & OPERATIONS

• Manage the end-to-end email marketing program including strategic planning lifecycle design prioritization and day-to-day execution in support of acquisition engagement retention and revenue goals.
• Maintain the email roadmap and content calendar leading initiatives from concept through deployment by writing clear briefs coordinating with key cross-functional partners managing timelines and ensuring all dependencies are met.
• Build manage and optimize campaigns using Email Studio Journey Builder Automation Studio and other SFMC components to deploy personalized dynamic campaign flows and automations and create advanced multi-step customer journeys.
• Perform and oversee hands-on operational tasks required to launch campaigns including audience setup journey configuration scheduling and final pre-send validation.
• Plan and execute A/B and multivariate tests on subject lines content personalization send times and other engagement drivers.
• Establish rigorous project management and operational processes to ensure emails are accurately built reviewed QAd and deployed on time.
• Continuously identify opportunities to improve workflows documentation and operational efficiency as the email program scales.

ANALYTICS & REPORTING

• Consistently monitor email campaign and lifecycle performance using data and analysis to identify trends risks and optimization opportunities.
• Analyze key performance metrics and produce clear actionable performance readouts and recommendations that inform campaign and program decisions.
• Build and maintain dashboards and visualizations using Salesforce Marketing Cloud Intelligence Reports.
• Leverage Google Analytics (GA4) to understand email subscriber behavior and conversion performance.

Qualifications :

• Bachelors degree in business Marketing Analytics or related field
• 7 years of professional hands-on email marketing experience ideally at an agency or within a premium lifestyle brand
• Salesforce Certified Marketing Cloud Email Specialist (certification required)
• Salesforce Certified Marketing Cloud Engagement Developer (certification required)

Additional Information :

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We are an equal opportunity employer. We E-Verify.
All your information will be kept confidential according to EEO guidelines.

Remote Work :

Yes

Employment Type :

Full-time