AM Retail Marketing

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profile Job Location:

Mumbai - India

profile Monthly Salary: Not Disclosed
Posted on: 2 hours ago
Vacancies: 1 Vacancy

Job Summary

Job Description:

Mall Relations & Partnerships

  • Build and maintain strong relationships with mall marketing teams and leasing teams

  • Leverage existing contacts with key malls to secure:

  • Marketing support

  • Event spaces

  • Branding opportunities

  • Digital screen placements

  • Coordinate with malls for seasonal campaigns sale periods and store promotions Retail Marketing Execution

  • Plan and execute store-level marketing campaigns

  • Drive footfall growth through local marketing initiatives

  • Ensure brand visibility inside malls and high-street locations

  • Coordinate with VM store teams and central marketing

  • Events & Activations

  • Plan and execute:

  • Store launch events

  • Mall events

  • Sneaker drops

  • Community meetups

  • College / youth events

  • Manage vendors agencies and event partners

  • Ensure events align with Converse brand culture

  • Manage calendar with B2B partners such as limited edition superkicks VNV etc

  • Community-Led Activations

  • Build relationships with:

  • Local artists

  • Musicians

  • Sneaker communities

  • Colleges / youth groups

  • Creators / influencers

  • Plan grassroots activations to strengthen brand connect

  • Execute hyperlocal campaigns for each store

  • Campaign Coordination

  • Work with digital brand and retail teams

  • Execute national campaigns at store level

  • Track campaign performance and footfall impact

  • Budget Management

  • Manage retail marketing budgets

  • Optimize spends for events and mall promotions

  • Negotiate with malls and vendors

Job Description: Mall Relations & Partnerships Build and maintain strong relationships with mall marketing teams and leasing teams Leverage existing contacts with key malls to secure: Marketing support Event spaces Branding opportunities Digital screen placements Coordinate with ma...
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