Job Description:
Mall Relations & Partnerships
-
Build and maintain strong relationships with mall marketing teams and leasing teams
-
Leverage existing contacts with key malls to secure:
-
Marketing support
-
Event spaces
-
Branding opportunities
-
Digital screen placements
-
Coordinate with malls for seasonal campaigns sale periods and store promotions Retail Marketing Execution
-
Plan and execute store-level marketing campaigns
-
Drive footfall growth through local marketing initiatives
-
Ensure brand visibility inside malls and high-street locations
-
Coordinate with VM store teams and central marketing
-
Events & Activations
-
Plan and execute:
-
Store launch events
-
Mall events
-
Sneaker drops
-
Community meetups
-
College / youth events
-
Manage vendors agencies and event partners
-
Ensure events align with Converse brand culture
-
Manage calendar with B2B partners such as limited edition superkicks VNV etc
-
Community-Led Activations
-
Build relationships with:
-
Local artists
-
Musicians
-
Sneaker communities
-
Colleges / youth groups
-
Creators / influencers
-
Plan grassroots activations to strengthen brand connect
-
Execute hyperlocal campaigns for each store
-
Campaign Coordination
-
Work with digital brand and retail teams
-
Execute national campaigns at store level
-
Track campaign performance and footfall impact
-
Budget Management
-
Manage retail marketing budgets
-
Optimize spends for events and mall promotions
-
Negotiate with malls and vendors
Job Description: Mall Relations & Partnerships Build and maintain strong relationships with mall marketing teams and leasing teams Leverage existing contacts with key malls to secure: Marketing support Event spaces Branding opportunities Digital screen placements Coordinate with ma...
Job Description:
Mall Relations & Partnerships
-
Build and maintain strong relationships with mall marketing teams and leasing teams
-
Leverage existing contacts with key malls to secure:
-
Marketing support
-
Event spaces
-
Branding opportunities
-
Digital screen placements
-
Coordinate with malls for seasonal campaigns sale periods and store promotions Retail Marketing Execution
-
Plan and execute store-level marketing campaigns
-
Drive footfall growth through local marketing initiatives
-
Ensure brand visibility inside malls and high-street locations
-
Coordinate with VM store teams and central marketing
-
Events & Activations
-
Plan and execute:
-
Store launch events
-
Mall events
-
Sneaker drops
-
Community meetups
-
College / youth events
-
Manage vendors agencies and event partners
-
Ensure events align with Converse brand culture
-
Manage calendar with B2B partners such as limited edition superkicks VNV etc
-
Community-Led Activations
-
Build relationships with:
-
Local artists
-
Musicians
-
Sneaker communities
-
Colleges / youth groups
-
Creators / influencers
-
Plan grassroots activations to strengthen brand connect
-
Execute hyperlocal campaigns for each store
-
Campaign Coordination
-
Work with digital brand and retail teams
-
Execute national campaigns at store level
-
Track campaign performance and footfall impact
-
Budget Management
-
Manage retail marketing budgets
-
Optimize spends for events and mall promotions
-
Negotiate with malls and vendors
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