Creator Marketing Manager

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role: Creator Marketing Manager

Location: Gurgaon India

About the role:

As the Creator Marketing Manager for YouTube Shorts you will be the driving force behindhow we engage recruit and amplify the next generation of digital storytellers in India. This isa high-ownership role that sits at the intersection of brand strategy data-drivenexperimentation and cultural trend-spotting. You will lead the Go-To-Market (GTM) strategymanaging multi-million dollar campaigns and building a robust ecosystem of creators labelsand partners.

What you will be doing:

1. Strategy & GTM Leadership

Own the Mandate: Lead the end-to-end GTM strategy for YouTube Shorts in India
overseeing influencer campaign management from briefing to execution.

Partner Ecosystem: Orchestrate collaboration between creative agencies media
partners talent labels and internal business teams to drive product adoption.

Paid Media Integration: Partner with media agencies to implement high-impact paid
strategies that scale reach and engagement.

2. Creator Recruitment & Optimization

Growth Engines: Develop and execute scalable strategies to recruit and optimize
creator participation across YouTube products (Shorts Shopping Music).

Brand Stewardship: Ensure all agency-led executions align with global brand
guidelines while maintaining local cultural relevance.

Trend Monitoring: Act as the internal pulse for the creator economy identifying
emerging trends and mitigating brand risks in real-time.

3. Cross-Functional Collaboration

Global Alignment: Work seamlessly with APAC Marketing and Global Social teams
to localize product launches and share best practices.
Stakeholder Management: Present campaign performance and strategic roadmaps
to senior leadership with clarity and data-backed confidence.

4. Experimentation & Analysis

Test & Learn: Design and run robust marketing experiments to optimize creator
selection and creative formats.

Data Synthesis: Translate complex campaign analytics into actionable insights
socializing wins and fails across the organization to inform future strategy.

What you need to be great in this role:

• Experience: 9 years in Marketing or Strategy (Agency or Client-side). A track
  record in the social media or creator ecosystem is a plus but not a prerequisite for a
  fast learner.
• Extreme Ownership: You are a self-starter who can navigate ambiguity and build a
  point of view from scratch.
• Analytical Intuition: You are comfortable with data and social analytics tools but
  you also possess the creative gut to know what content will go viral.
• Project Mastery: Proven ability to manage complex budgets and multiple
  high-stakes campaigns simultaneously in a fast-paced environment.
• Communication: Exceptional written and verbal skills; you can tell a compelling
  story to an audience of creators or a boardroom of executives.

Why Youll Love This Role

You will have the autonomy to shape the future of short-form video in one of the worlds mostdynamic markets. If you are a proactive problem-solver who thrives on experimentation andhas a deep passion for the creator economy this is your stage.

Req ID: 17281

#LI-Hybrid #LI-AS2

Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.