Creator Marketing Manager

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role: Creator Marketing Manager

Location: Gurgaon India

About the role:

As the Creator Marketing Manager for Google Indias social channels you are the voice of Google to millions of Indians. You wont just be writing copyyoull be building the narrative of how India uses technology to dream learn and grow. From high-production brand campaigns to real-time trend-jacking and collaborating with Indias top creators you will ensure Google India remains the most helpful and loved brand on the Indian internet.

What you will be doing:

• Building the creator infrastructure for the team - identifying brand safety checks briefing - end to end process.
• The Voice of Google India: Define and execute the creative tone for Google India across YouTube Shorts Instagram X and more. Youll turn product features into cultural moments.
• Social Storytelling: Lead the end-to-end creation of social-first contentfrom scripting day in the life creator videos to conceptualizing interactive stories about Google Maps or Search trends.
• Trend-Jacking & Real-Time Content: Monitor the Indian cultural pulse (Cricket Bollywood exams festivals) and find authentic ways for Google to join the conversation.
• Creator Collaboration: Partner with Indias leading influencers and creators to co-create content that feels like a natural part of their feed not a forced ad.
• Creative Directing Agencies: Lead and inspire our agency partners ensuring their output is social-native and meets Googles high bar for craft and empathy.
• Stakeholder Navigation: Work with global product teams and local marketing leads to translate complex business goals into simple delightful social content.
• Budget & Production Ownership: Manage the lifecycle of social productions from annual agency contracts to specific campaign budgets.

What you need to be great in this role:

• 8 years of experience in digital marketing social media agencies or content platform preferably in the creator space
• A portfolio that showcases social-first thinking (not just print ads or TVCs).
• Experience managing large-scale brand social handles.
• Exceptional writing skills in English (fluency in Hindi or other Indian languages is a massive plus).
• Platform Mastery: Deep expertise in YouTube Shorts and Instagram Reels ecosystems.
• The Script-to-Screen Skill: Experience in directing or producing short-form video content.
• Creator Network: Existing knowledge of or relationships within the Indian creator economy.
• Analytical Mindset: The ability to look at a Google Trends dashboard or social analytics and say Theres a story here.
• Deep understanding of the creator ecosystem
• Cultural Intuition: You have a deep love for Indian internet culture and understand the nuances of different regions languages and behaviors.
• The Maker Mindset: You arent afraid to pick up a phone to shoot a demo or jump into a rough edit to show a vision. You think in hooks and retention.
• Strategic Creativity: You dont just ideate for likes; you ideate to build brand love and solve user problems.
• Collaboration Skills: You can present a bold quirky idea to a room of corporate stakeholders and get them excited about it.
• Operational Excellence: You can manage multiple workstreams (Always-on vs. Big Campaigns) without breaking a sweat.

Req ID: 17591

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Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.