Digital Marketing Executive

Job Description:

We are looking for a results-driven and knowledgeable SEO Executive with 3 to 7 years of hands-on experience in managing multiple SEO projects. The ideal candidate should be capable of independently handling various categories of projects with a strong focus on local keyword ranking and Google Business Profile (GBP) optimization. This role demands a strategic thinker who can deliver measurable results in organic search performance.

Key Responsibilities:

• Lead and manage multiple SEO projects across various domains with minimal supervision.

• Develop and execute advanced SEO strategies tailored to client goals and industry trends.

• Conduct comprehensive local keyword research and implement strategies to boost local search visibility.

• Optimize and manage Google Business Profiles for multiple clients ensuring top rankings in local packs.

• Perform detailed on-page and off-page SEO activities including:

o Content audits and optimization

o Link-building campaigns

o Technical SEO audits and fixes

• Implement AIO (Artificial Intelligence Overview) Optimization to enhance visibility in AI-powered search interfaces and assistants.

• Apply Generative Engine Optimization (GEO) techniques to ensure content is discoverable and favored by generative AI platforms.

• Monitor and analyze SEO performance using tools like Google Analytics 4 (GA4) Search Console SEMrush Ahrefs Moz etc.

• Collaborate with content teams developers and designers to ensure SEO best practices are implemented across all digital assets.

• Stay updated with search engine algorithm changes industry trends and emerging SEO technologies.

• Mentor junior SEO executives and contribute to team knowledge sharing.

• Build and maintain high-quality backlinks through ethical and scalable link-building strategies.

Required Skills:

• Expertise in Local SEO GBP optimization and multi-location SEO strategies.

• Experience with AIO and GEO techniques for AI-era search optimization.

• Advanced proficiency in SEO tools: SEMrush Ahrefs Moz GA4 GTM Search Console etc.

• Strong understanding of HTML CSS and CMS platforms like WordPress Shopify etc.

• Excellent analytical communication and project management skills.

Preferred Qualifications:

• Bachelor’s degree in Marketing Information Technology Computer Science or a related field.

• Certifications in SEO Google Analytics or Digital Marketing (e.g. HubSpot Google Skillshop).