Senior Global Events Marketing Manager

We are

At Synechron we believe in the power of digital to transform businesses for the better. Our global consulting firm combines creativity and innovative technology to deliver industry-leading digital solutions. Synechrons progressive technologies and optimization strategies span end-to-end Artificial Intelligence Consulting Digital Cloud & DevOps Data and Software Engineering servicing an array of noteworthy financial services and technology firms. Through research and development initiatives in our FinLabs we develop solutions for modernization from Artificial Intelligence and Blockchain to Data Science models Digital Underwriting mobile-first applications and more. Over the last 20 years our company has been honored with multiple employer awards recognizing our commitment to our talented teams. With top clients to boast about Synechron has a global workforce of 16850 and has 60 offices in 20 countries within key global markets.

Our challenge

The Senior Global Events Marketing Manager is responsible for developing and executing a world-class events strategy that drives brand awareness generates pipeline and deepens client and prospect engagement. Reporting to the Head of Marketing this role leads the full lifecycle of events from strategy and planning through to delivery and post-event measurement across owned sponsored and partner events globally.

Additional Information*

The base salary for this position will vary based on geography and other accordance with law the base salary for this role if filled within Charlotte NC is$130k - $150k/year & benefits (see below).

The Role

Responsibilities:

• Events Strategy & Planning
• Develop and own the annual events marketing calendar aligned to business objectives campaigns and go-to-market priorities.
• Define event formats target audiences and success metrics for owned events third-party sponsorships and partner activations.
• Manage the events budget with rigorous tracking forecasting and ROI reporting.
• Partner with Sales Product and Executive leadership to shape event narratives and priorities.
• Event Execution & Operations
• Lead end-to-end planning and delivery of flagship owned events including conferences roundtables webinars and executive dinners.
• Manage venue selection vendor negotiations contract management and logistics for in-person and hybrid events.
• Oversee event technology platforms (registration virtual event tools CRM integrations) to ensure seamless attendee experiences.
• Build and manage detailed run-of-show documents staffing plans and on-site coordination.
• Marketing & Audience Development
• Design integrated pre- and post-event marketing programs across email social paid and partner channels to drive registration and engagement.
• Collaborate with content and design teams to develop compelling event branding collateral and digital assets.
• Build targeted attendee acquisition strategies to ensure the right audience mix at each event.
• Develop post-event nurture journeys in partnership with Demand Generation to convert attendees into pipeline.
• Measurement & Reporting
• Define KPIs for each event type and provide timely post-event reports covering attendance engagement pipeline influence and ROI.
• Maintain dashboards and reporting frameworks to track events performance against targets.
• Use data and attendee feedback to continuously improve event quality and format.
• Team Leadership
• Manage mentor and develop a team of events coordinators and specialists.
• Set clear objectives provide ongoing feedback and support career development.
• Work cross-functionally with Marketing Sales PR and Executive teams to align on event goals and deliverables.

Requirements:

• 7 years of events marketing experience with at least 3 years in a senior or team lead capacity.
• Proven track record of planning and executing large-scale B2B events (conferences summits executive forums).
• Strong project management skills with the ability to manage multiple events simultaneously under tight deadlines.
• Experience managing six-figure events budgets.
• Proficiency with event management platforms
• Excellent stakeholder management and communication skills.
• Data-driven mindset with experience measuring event ROI and influencing pipeline.

Preferred but not required:

• Experience in financial services professional services or enterprise technology sectors.
• Familiarity with CRM and marketing automation platforms (e.g. Salesforce Marketo HubSpot).
• Experience with global or multi-region event programs.
• Bachelors degree in Marketing Communications Business or related

We offer:

• A highly competitive compensation and benefits package.
• A multinational organization with 60 offices in 20 countries and the possibility to work abroad.
• 10 days of paid annual leave (plus sick leave and national holidays).
• Maternity & paternity leave plans.
• A comprehensive insurance plan including medical dental vision life insurance and long-/short-term disability (plans vary by region).
• Retirement savings plans.
• A higher education certification policy.
• Commuter benefits (varies by region).
• Extensive training opportunities focused on skills substantive knowledge and personal development.
• On-demand Udemy for Business for all Synechron employees with free access to more than 5000 curated courses.
• Coaching opportunities with experienced colleagues from our Financial Innovation Labs (FinLabs) and Center of Excellences (CoE) groups.
• Cutting edge projects at the worlds leading tier-one banks financial institutions and insurance firms.
• A flat and approachable organization.
• A truly diverse fun-loving and global work culture.