Buick Assistant Website Manager

Job Description

Buick Assistant Website Manager is responsible for leading content strategy and website optimization efforts and will aid in creating a world-class website experience including strategy creative development implementation and management of related brand experience platforms devices and tools (vehicle configurators inventory etc.).

This individual should have strong analytic skills and a metrics-oriented decision mindset a passion for brand and content strategy creating target/audience specific content driving traffic through SEO/GEO and digital optimization best practices a deep understanding of website UX and an obsession with measuring to improve performance. The ideal candidate will leverage research analytics and have a customer-obsessed mentality to assist with the development of new and innovative digital content and tools.

Responsibilities:

• Determine content needs that meet the companys strategic objectives and align with business priorities.
• Establish SEO and GEO goals and digital strategy and implement best practices to increase organic traffic and business outcomes year over year.
• Lead website content and asset development to support carry over reveal and launch vehicles and additional business priorities.
• Manage the day-to-day process and timelines coordinating with PM leads agencies and internal stakeholders.
• Lead external/internal teams responsible for executing the digital strategy.
• Be an advocate for the user by implementing industry best practices usability research and customer insights/principles throughout the design and development process.
• Manage and effectively collaborate with multiple cross-functional partners within a large organization.
• Regularly review analytics reporting and provide actionable insights to enhance user experience and increase KPI conversion.
• Help drive ongoing digital optimization priorities including A/B testing and Test/Target initiatives.
• Manage usability studies competitive review/audits and benchmarking studies.

Qualifications:

• 5 years of total experience 3 years digital marketing website content or digital product management experience required
• Deep knowledge of content strategy search engine optimization and user experience (UX) design is a plus
• Bachelors degree required
• Previous experience working on a consumer facing website - preferred
• Automotive experience (preferred)

Skills and Abilities:

• Passion for the digital space with strong knowledge of digital trends and ability to innovate
• Outstanding understanding of content strategy implementation on consumer websites as illustrated in past content strategy deliverables
• Knowledge of SEO and SEM and how they apply to content marketing
• Developed organizational skills including the ability to prioritize handle multiple projects simultaneously and meet deadlines
• Experience leading multiple internal/agency partners and collaborating closely with them to bring your vision to life.
• Ability to collaborate effectively with cross functional teams across a large organization
• Experience with usability testing A/B testing and translating user insights into site improvements.
• Strong analytical skills with the ability to digest site metrics and turn into recommended actions
• Demonstrated understanding of digital creative digital media and measurement
• Capacity to take ownership of tasks and drive through to completion
• Excellent written and verbal communication skills.

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