Program Manager (B2B marketing)

Overview:
TekWissen is a global workforce management provider headquartered in Ann Arbor Michigan that offers strategic talent solutions to our clients world-wide. This Client is an American multinational semiconductor company based in Austin that develops computer processors and related technologies for business and consumer markets. Global company that specializes in manufacturing semiconductor devices used in computer processing. The company also produces flash memories graphics processors motherboard chip sets and a variety of components used in consumer electronics goods.

Job Title: Program Manager (B2B marketing)

Duration: 6 Months
Location: Austin TX or remote with travel required
Job Type: Temporary assignment
Work Type: Onsite/Hybrid

Position Overview:

We are seeking a highly organized and strategic Program Manager (Contract) to support

North America B2B Marketing with a primary focus on launching and activating an Enterprise

Executive Customer Advisory Board (CAB). This role will also help shape and activate a

strategic AI go-to-market (GTM) approach across North America-leveraging CAB insights and executive engagement to inform priorities and accelerate impact.

This role will lead end-to-end program management of the Executive CAB designed to validate

Clients strategy and AI roadmap de-risk enterprise investments deepen C-suite relationships

and drive measurable revenue impact. The ideal candidate is AI Native with strong fluency

across modern AI concepts and enterprise adoption patterns and can translate technical

capability into clear GTM priorities executive narratives and field-ready plays.

In addition this individual will support the coordination and tracking of smaller Enterprise focused events across North America that align to Enterprise Sales priorities.

This is a high-visibility role requiring cross-functional coordination across Marketing Sales

Enterprise Architects AI Solution teams Executive Leadership and external agencies.

Key Responsibilities

1. Executive Customer Advisory Board (Primary Responsibility)

Lead planning activation and operational management of the North America-led Executive

CAB program.

Program Strategy & Planning

Translate CAB strategic objectives into executable program plans

Align program structure with Executive CAB framework (senior customer executives

strategic focus annual anchor event)

Develop detailed project timelines milestones budgets and risk mitigation plans

Establish governance cadence and stakeholder reporting

Cross-Functional Coordination

Partner with:

o Enterprise Sales leadership

o Global Account teams

o Enterprise Architects

o AI Solution Overlay teams

o Marketing leadership

Support governance model development and leadership alignment

Coordinate with external vendors (e.g. advisory firms event partners) including proposal

evaluation and execution oversight

Customer Targeting & Engagement

• Track development of executive target lists
• Facilitate executive invitation process and engagement journey
• Ensure white-glove executive experience from outreach through follow-up

Event Activation

• Lead planning for the annual anchor event (e.g. US Open 2026 / Advancing AI)
• Manage agenda development executive content alignment speaker coordination and briefing materials

Oversee event logistics and onsite execution

Measurement & Reporting

Develop dashboard tracking (in partnership with Salesforce and internal analytics teams)

Define KPIs tied to engagement pipeline acceleration and revenue impact

Deliver executive-level reporting and program summaries

2. AI Go-to-Market Support (In Service of CAB Outcomes)

Support and orchestrate a strategic AI GTM approach for North America by translating

Executive CAB themes customer feedback and executive relationships into clear priorities

field-ready plays and follow-up motions-partnering across Marketing Sales Enterprise

Architects and AI Solution teams.

GTM Strategy & Field Enablement

Build and maintain a North America AI GTM activation plan informed by CAB objectives

and enterprise customer insights (audiences plays milestones budget and

measurement)

Translate CAB themes (strategy roadmap feedback adoption barriers) into executive ready AI positioning and storytelling for priority industries and accounts

Partner with Sales and AI Solution teams to turn CAB engagement into repeatable

customer narratives (references lighthouse wins use cases) and follow-up account

motions

Drive field readiness by coordinating internal briefings talk tracks and enablement

assets aligned to CAB-driven priorities

Integrated Programs & Executive Engagement

Ensure the Executive CAB agenda content themes and follow-up motions directly

reinforce North America AI GTM priorities

Coordinate with cross-functional stakeholders to ensure AI demos solution narratives

and executive content are CAB-ready and consistent across touchpoints

Partner with analytics teams to measure CAB-to-GTM impact (engagement pipeline

influence and revenue impact)

3. Enterprise Sales Event Support (Secondary Responsibility)

Provide program tracking and coordination support for smaller Enterprise-focused events across

North America.

Maintain centralized event tracker for Enterprise Marketing initiatives

Ensure alignment with Enterprise Sales priorities

Support budget tracking and vendor coordination

Develop event briefs and post-event impact summaries

Identify opportunities to drive consistency efficiency and scalability

Qualifications

Required Experience

7 years in program management B2B marketing field marketing or executive

engagement roles

Proven experience managing executive-level programs or advisory boards

Experience working in Enterprise B2B technology environments

Strong project management expertise (multi-stakeholder high-visibility initiatives)

AI Native fluency: demonstrated ability to use AI tools responsibly and effectively in dayto-day work and to translate AI concepts into business value for executive audiences

Experience partnering with technical stakeholders (e.g. architects solution teams

engineering) to build customer-facing narratives and programs

Preferred Experience

Experience supporting C-suite engagement programs

Familiarity with Salesforce dashboards and pipeline reporting

Event strategy and executive experience design

Experience coordinating global or multi-regional stakeholders

Experience with AI/GenAI go-to-market motions (positioning demand gen partner

ecosystem field enablement or product marketing)

Understanding of enterprise AI adoption patterns (governance security data readiness

MLOps/LLMOps) and how to message to them

Skills & Competencies

Exceptional organizational and execution skills

Strong executive presence and communication skills

Ability to operate autonomously in a matrixed organization

Strategic thinker with strong operational discipline

Budget management and vendor oversight capability

High attention to detail with ability to manage multiple parallel workstreams

Strong stakeholder management and influence skills

AI-native workflow mindset (prompting synthesis automation) with strong judgment

around responsible use of AI

Ability to simplify technical AI concepts into executive-level narratives and actionable

GTM plans

Travel

• Travel is required for CAB anchor event and select Enterprise events across North America. Estimated at 30%

Success Metrics

• Successful launch and activation of Executive CAB (2026)
• Executive engagement and satisfaction
• Measurable contribution to pipeline acceleration and revenue impact (including CABinformed AI GTM activation)
• On-time on-budget program delivery
• Improved coordination and visibility across Enterprise event initiatives.

TekWissen Group is an equal opportunity employer supporting workforce diversity.