Senior Manager, Global Marketing, TTVR Therapy Marketing
Irvine, CA - USA
Job Summary
Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care telling a compelling and authentic story is more crucial than ever. Beyond raising awareness our Marketing teams build lasting trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.
Patients with mitral and tricuspid heart valve disease often have complex conditions with limited treatment options. Our Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is boldly pursuing an innovative portfolio of technologies to address a patients unmet clinical needs. Its our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.
This is an exciting opportunity for an experienced marketing leader to join the Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit and help shape the future of TTVR therapy adoption globally. This role focuses on driving marketing strategy and execution across the product lifecycle building strong commercial foundations through clinical marketing HCP engagement and competitive positioning.
How you will make an impact:
Lead and manage a team responsible for therapyfocused marketing strategy and execution across the TTVR portfolio
Develop and execute global marketing strategies including clinical marketing HCP engagement and care pathway development
Drive competitive strategy and readiness including market monitoring positioning and development of competitive responses across the lifecycle
Partner closely with product managers to translate product strategy into effective commercialization including messaging positioning and adoption initiatives
Build and scale physician engagement programs to inform strategy and accelerate adoption
Collaborate with regional marketing teams to ensure global strategies are actionable relevant and drive inmarket impact
Lead development and execution of crossfunctional marketing programs ensuring alignment with R&D Clinical Regulatory and Commercial teams
Establish and track key marketing performance indicators to measure impact and inform continuous improvement
Lead a team to develop scalable marketing capabilities that drive adoption through clinical evidence physician engagement and competitive differentiation
** Role required to be onsite in Irvine CA
What you will need (Required):
Bachelors Degree or Equivalent in related field related experience or equivalent work experience based on Edwards criteria OR
Masters Degree or equivalent in related field related experience or equivalent work experience based on Edwards criteria
Demonstrated track record in people management or equivalent work experience based on Edwards criteria
What you will need (Preferred):
Experience in medical device or healthcare industry (10-12 years)
MBA or advanced degree
Experience in structural heart or complex medtech markets
Experience in competitive marketing market insights or strategic marketing roles
Proven ability to lead crossfunctional initiatives and influence without authority
Prior experience in people leadership or team management
Demonstrated ability to build and scale marketing programs globally
Additional skills
Strong understanding of therapy marketing across the product lifecycle including clinical competitive and engagement strategies
Ability to translate complex clinical and market insights into clear actionable marketing strategies
Excellent strategic thinking and communication skills with the ability to influence senior stakeholders
Strong collaboration skills across product management regional marketing clinical and R&D teams
Ability to manage multiple priorities in a fastpaced evolving environment
Strong analytical mindset with ability to track performance and optimize marketing impact
Experience developing messaging positioning and value propositions in competitive markets
Ability to build trusted relationships with physicians and key opinion leaders
Ability to operate with high ownership accountability and adaptability
Ability to create comprehensive marketing strategies with supporting plans and the ability to execute.
Possess the ability to measure and track performance/success of programs/initiatives
Possess strong clinical knowledge experience and knowledge of the clinical areas where Edwards products are used or intended to be used understand the purchasing process and challenges for product adoption in complex healthcare networks
Adhere to all company rules and requirements (e.g. expense reporting pandemic protocols Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Aligning our overall business objectives with performance we offer competitive salaries performance-based incentives and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For California the base pay range for this position is $139000 - $196000 (highly experienced).
The pay for the successful candidate will depend on various factors (e.g. qualifications education prior experience). Applications will be accepted while this position is posted on our Careers website.
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.
COVID Vaccination Requirement
Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role as a condition of employment you will be required to submit proof that you have been vaccinated for COVID-19 unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.
Required Experience:
Senior Manager
About Company
Edwards Lifesciences (NYSE: EW), is the global leader of patient-focused medical innovations for structural heart disease and critical care monitoring. We are driven by a passion for patients, dedicated to improving and enhancing lives through partnerships with clinicians and stakehol ... View more