Digital Marketing Coordinator

The Digital Marketing Coordinator will assist in generating demand through Search Engine Optimization (SEO) search engine marketing (PPC) content marketing (collaborate with the content team to create and distribute high-quality content that leverages Large Language Models (LLMs) HubSpot CRM content and lead nurturing campaigns management of the global social media calendar and provide website and digital marketing reporting and data-driven recommendations for optimization and improvement. This position plays a critical role in developing and executing comprehensive digital marketing strategies to drive brand awareness engage our target audience and generate measurable results.

PRIMARY RESPONSIBILITIES: 

• Social Media Marketing:
  • Propose and execute social media strategies across relevant platforms (e.g. LinkedIn YouTube and Facebook).
  • Create engaging content (text image video) tailored to each platform and target audience.
  • Coordinate social media advertising campaigns audience targeting and budgeting.
  • Monitor social media trends engage with followers and analyze performance metrics
• Email Marketing:
  • Propose and execute email marketing campaigns (supporting events newsletters promotional emails automated sequences) using email marketing platforms.
  • Segment email lists personalize content and A/B test subject lines and calls to action.
  • Analyze email performance metrics (open rates click-through rates conversions) and optimize campaigns.
• Search Engine Optimization (SEO)
  • Perform keyword research and analysis to identify relevant terms and phrases.
  • Optimize website content meta descriptions titles and other on-page elements for search engine visibility.
  • Monitor website performance using tools like Google Analytics and Google Search Console and identify areas for improvement.
  • Stay informed about algorithm updates and best practices.
• Strategy & Planning:
  • Contribute to the planning of digital marketing campaigns across various channels (SEO SEM social media email content display advertising etc.) in alignment with overall marketing goals.
  • Conduct market research and competitor analysis to identify opportunities and inform strategy.
  • Assist in setting key performance indicators (KPIs) for campaigns and track progress against goals.
  • Contribute to the development of buyer personas and customer journeys.

• Content Marketing (with LLM Integration):
  • Collaborate with the content team to plan create and distribute high-quality content across various digital channels (blog posts articles whitepapers social media updates website copy etc.).
  • Actively explore and leverage Large Language Models (LLMs) and AI writing tools () brainstorm ideas generate drafts optimize headlines craft social media captions and enhance content efficiency while maintaining brand voice and ensuring factual accuracy and originality.
  • Ensure content is optimized for SEO and aligns with campaign objectives.
  • Promote content effectively across various digital channels.
  • Implement strategies to maintain content quality and brand voice when utilizing AI tools

• Reporting & Analysis:
  • Regularly monitor analyze and report on the performance of all digital marketing campaigns.
  • Provide data-driven recommendations for optimization and improvement.
  • Present findings and insights to relevant stakeholders.

Qualifications :

• Bachelors Degree of Digital Marketing Marketing Liberal Arts
• Masters Degree in Marketing or MBA preferred
• Data driven approach with ability to measure and communicate impact
• Strong organizational time management coordination and communication skills
• Microsoft Office (Word Excel PowerPoint)
• Strategic thinker with ability to translate insights into actionable programs
• Strong partnership mindset and ability to influence without direct authority

Additional Information :

 Salary range is $65000 to $80000

Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization unavailable.

Equal Opportunity Employer including disability / veterans

By submitting an application for employment with Bosch you represent and warrant that: (a) the work product and materials you submit are your own and reflect your personal experience skills and qualifications; and (b) you have not used artificial intelligence or automated tools to generate alter or enhance application materials or responses in a manner that misrepresents your identity authorship experience capabilities or qualifications.

Remote Work :

No

Employment Type :

Full-time